BARC India, the sole TV Viewership currency in the country, has launched its Corporate Social responsibility (CSR) arm called BARCares, right ahead of Diwali.
The company has four public schools in the city of Mumbai under the new initiative. BARC India has tied up with NGO Akanksha Foundation to make this initiative a success.
âLike every corporate citizen, we too are making a beginning here. We believe an initiative like this on behalf of our stakeholders not only adds value but also adds commitment for an overall enthused and motivated performance as a responsible Joint Industry Body representing three apex bodies of IBF, AAAI and ISA in our Country,â said Romil Ramgarhia, CBO, BARC India.
BARC India is committed to the cause of education for children. With BARCares, BARC India intends to help public schools with better facilities to make education fun for children.Â
As part of this initiative, BARC Indiaâs adopted schools includ Wadi Bunder Mumbai Public School, Mazgaon, DN Nagar Mumbai Public School, Andheri, Natwar Nagar Mumbai Public School, Jogeshwari and Mahatma Phule Jyotibha Mumbai Public School, Masjid Bunder. Apart from this, BARC India will also be donating items requested by Akanksha Foundationsâ Alumni Hub.
BARC India will be donating items requested by these schools as part of the programme. A few items that will be donated include, functional desktops, laptops, white boards, Atlas, desks and chairs, curtains, fans, paints and paint brushes amongst others.
With BARCares, BARC India hopes to increasingly support the positive change in collective efforts of all other Corporates in the Country in âGiving Back To The Societyâ.