Amitabh Biswas, General Manager and Marketing Head, News Channels, Times Network, has put in his papers. While Biswas was not available for comments, sources close to the development have confirmed the news to BestMediaInfo.com.
According to the sources, Biswas will soon start his entrepreneurial venture which will deal with marketing and advertising.
At Times Network, he was handling the marketing and brand management for all three news channels - Times Now, Mirror Now and ET Now. He had joined Times Network in 2015 and this was his second stint at the network.
In his 12-year career in media and marketing, Biswas has worked on both sides of the platter - media houses and media agencies. He started his career with Mudra Communications as a Management Trainee in 2004. His first formal job was at Reliance Communications as a MarComm Executive. In 2006, he moved to the media side by joining Star News/ Ananda/ Majha (currently ABP News/ Ananda/ Majha) as Assistant Manager - Marketing.
It was in 2008 that Biswas joined Times Network for the first time as Marketing Manager. After two years, he moved on to join Bloomberg TV India as Senior Manager, Marketing (Head, Brand Communications). Post that, in 2012, Biswas joined Helios Media as Director, Marketing and Brand Solutions. It was at Helios that he generated marketing and revenue concepts that drove 30 per cent of revenue targets.
Biswas then moved on to join Sakal Media Group as Head, Business Operations and Planning in 2014. Thereon, he joined Mindshare as Partner - Client Leadership for a year in 2015.