TVS highlights value of relationships with Jupiter Classic

Two-wheeler and three-wheeler manufacturer TVS Motor Company has launched a new advertising campaign for the TVS Jupiter Classic. Conceptualised by Dentsu India, the advertisement features brand evangelist, Amitabh Bachchan, who highlights the value of relationships, which are unchanging yet contemporary, just like TVS Jupiter’s promise of ‘Zyada Ka Fayda.’

The film opens with Amitabh Bachchan in the setting of his green room, engaging the audience in a conversation that brings alive the importance of relationships. He then introduces TVS Jupiter Classic as an ode to timeless relationships and aptly captures the grandeur of the product while retaining its quintessential character.

Aniruddha Haldar, Vice-President, Marketing, Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said, “Timelessness is the true hallmark of a classic, always contemporary as an offering and yet unchanging in value. The TVS Jupiter Classic with its impeccable styling and new features infuses a sense of excitement yet retains the time-tested reassurance that TVS Jupiter provides. The TVS Jupiter Classic communication focuses on bringing alive the deep relationships our consumers value, including the one they share with the TVS Jupiter Classic. We are confident that TVS Jupiter Classic will find its rightful space in the heart and homes of our consumers.”

The TVS Jupiter Classic boasts of an impeccable style, along with a host of new and exciting features such as stylish windshield, elegant full chrome mirrors, premium dual-tone seats with stitching, and a classy chrome backrest that adds to its classic design.

Samrat Chengapa, Senior Vice-President, Dentsu Communications India, said, “TVS Jupiter has been offering ‘zyada’ year on year and the new Jupiter Classic with its stellar looks backed by the legacy of "Zyada ka Fayda" is definitely a classic all the way. We hope to get an excellent response from the market with this campaign.”

The TVC:

Credits:

Creative Agency:  Denstu India

Production House: QED Films

Director: Abhijit Chaudhuri

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