The Inquilab gets a fresh look

The Inquilab, the Urdu newspaper, celebrated a new milestone in its 79 years of journalism, by taking the brand to the next level with an upgraded product.

The Inquilab is a part of Midday Infomedia Ltd., which is housed under the umbrella of Jagran Prakashan Ltd (JPL).

The occasion was marked by a special event held at St. Andrews Auditorium where the new look of the paper was unveiled amid a gathering of prominent Urdu scholars and influencers.

Apurva Purohit, President, Jagran Prakashan Limited, said, "Inquilab is an established leader in its space who commands an unparalleled respect to competition and has carved its own niche in the newspaper industry as a whole. This is further endorsed by the recently launched weekly student edition 'Taleemi Inquilab' where the tremendous response and the record-breaking circulation numbers crossed expectation within the first two weeks of its inception"

Shahid Latif, Editor, The Inquilab, addressed the audience explaining the salient features of the refreshed product, from design to the content plan along with the introduction of additional pages like Business and Entertainment, among others. These changes were warranted he said, as he made reference to reader feedback got from a recently conducted survey by the company that played an important role in further customising the product for its consumer.

Adding value to the celebrations were prominent personalities from the community including Ameen Sayani (popular radio presenter), Dr Zahir Kazi (President of Anjuman-I-Islam chain of schools) and Qaisar Khalid (Special IGP, Protection of Civil Rights Wing) who shared experiences of Urdu as a language and how The Inquilab contributes to its essence not only in India but across the globe.

The evening saw a musical culmination with the audiences swaying to the melodious voice of Pankaj Udhas, who was pleased to be part of the celebrations as he himself shared a nostalgic bond with The Inquilab.

Coupled with a marketing campaign, the revamped Inquilab edition hit newsstands across Mumbai on September 21.

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