Spikes Asia 2017: Taproot Dentsu is the County Agency of the year - India

Taproot won big at the Spikes Asia 2017 by grabbing the Country Agency of the Year Award for India and a Grand Prix in Integrated, along with nine other metals. The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas. Other than Grand Prix, the agency won one Gold, one Silver and seven Bronze Metals. All awards were grabbed for Adidas Odds campaign.

McCann was a close No. 2 that won a special award - a Grand Prix for Good for “The Immunity Charm”, Ministry Of Public Health, Afghanistan. The agency won 12 other metals at the award ceremony - two Gold for Immunity Charm campaign, six Silver and four Bronze metals. The agency won awards for World For All campaigns and Dead Hour by Nescafe, other than the campaign done for Minstry of Public Health Afghanistan.

Leo Burnett’s Roads that Honk campaign for HPCL won the agency an Innovation Spike. Leo Burnett, along with Tata Capital also grabbd a Gold and a Bronze Spike for Salaam Loans Campaign.

Weiden+Kennedy won a Gold and a Bronze Spike for Nike’s Da Da Ding Campaign.

BBDO won six metals - one Silver and five Bronze. Ogilvy&Mather won three Silver Spikes and a Bronze Spike. Edelman and BBDO together won another Bronze Spike. Webchutney won a Silver Spike for The Dislexic Captcha campaign done for Jaslok Hospital. Fingerprint Films grabbed a Bronze Spike too. Flieshman Hillard India and JWT together won four metals - three Silver and one Bronze.

Havas India won a Bronze Spike. Mediacom won a Bronze Spike for Whisper Like A  Girl campaign. Medulla won a Bronze Spike too. Mindshare won a Silvr Spike for Star Plus’ Nayi Soch campaign.

List of Indian winners:

The 2017 edition of Spikes Asia closed with the Spikes Asia Awards, where members of the creative industry from across Asia-Pacific gathered to celebrate and honour the best work from the region.

This year, Spikes received 4,301 entries from 23 countries. In addition to the 20 award categories announced at the Spikes Asia Awards, the ceremony also announced the recipients of: Media Agency of the Year, Independent Agency of the Year, Network of the Year, Asia-Pacific Agency of the Year Award the Spikes Palm Award, the Grand Prix for Good and the Country Agency of the Year Award a new award that celebrates agency performance at a national level.

Terry Savage, Co-Chairman of Spikes Asia, commented on how this year’s crop of winning work was a shining example of how the Asia-Pacific region was embracing new creative trends. He added, “There’s been a growing movement of brands and their creative partners producing a new kind of work that goes beyond advertising. The ideas being recognised at Spikes this year show brands breaking out of traditional channels, impacting culture and delivering business results.”

This year’s winners were:

Creative Effectiveness

2 Spikes from 19 entries were awarded including 1 Creative Effectiveness Spike

The Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum' for DB Breweries/Heineken

Design

39 Spikes from 350 entries were awarded including 3 Gold Spikes, 14 Silver Spikes and 21 Bronze Spikes.

CJ WORX, Bangkok, Thailand won the Design Grand Prix for ‘The Unusual Football Field Project’, AP Thailand

Digital

44 Spikes from 407 entries were awarded including 4 Gold Spikes, 17 Silver Spikes and 22 Bronze Spikes.

Clemenger BBDO Melbourne, Australia, won its first Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

Digital Craft

17 Spikes from 131 entries were awarded including 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes.

The Grand Prix was awarded to R/GA Sydney, Australia for its campaign ‘Through the Dark’ for Google

Direct

37 Spikes from 291 entries were awarded including 2 Gold Spikes, 14 Silver Spikes and 20 Bronze Spikes.

Clemenger BBDO Melbourne, Australia won its second Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

Entertainment

13 Spikes from 126 entries were awarded including 2 Gold Spikes, 4 Silver Spikes and 6 Bronze Spikes.

The Grand Prix was awarded to Hakuhodo Inc., Tokyo, Japan for their campaign ‘Gravity Cat’ for Sony Interactive Entertainment Inc.

Film

37 Spikes from 379 entries were awarded 6 Gold Spikes, 12 Silver Spikes and 18 Bronze Spikes.

Colenso BBDO, Auckland, New Zealand won the Grand Prix for their campaign “Hard Man to Impress”, “Scared” and “Treehouse” for Pedigree

Film Craft

43 Spikes from 441 entries were awarded including 6 Gold Spikes, 14 Silver Spikes and 23 Bronze Spikes.

There was no Grand Prix awarded

Healthcare

25 Spikes from 188 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 14 Bronze Spikes

Clemenger BBDO Melbourne, Australia won its third Grand Prix of the evening for ‘Meet Graham’ for the Transport Accident Commission Victoria

Innovation

3 Spikes from 32 entries were awarded including 2 Innovation Spikes. The Grand Prix was presented to Dentsu Inc., Tokyo, Japan for ‘Smile Lock Outlet’ for Toyota

Integrated

6 Spikes from 43 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes.

The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas

Media

37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes.

McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne

Mobile

20 Spikes from 173 entries were awarded including 3 Gold Spikes, 5 Silver Spikes and 11 Bronze Spikes

The Grand Prix was awarded to MediaMonks, Amsterdam / Google Asia Pacific, Singapore / Lenovo, Singapore / Marina Bay Sands, Singapore / WWF Singapore, The Netherlands for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF

Music

7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes.

Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand

Outdoor

28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes.

CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand)

PR

26 Spikes from 264 entries were awrded including 4 Gold Spikes, 8 Silver Spikes and 13 Bronze Spikes.

The Grand Prix was awarded to Clemenger BBDO Melbourne, Australia for ‘Meet Graham’ for the Transport Accident Commission Victoria

Print & Outdoor Craft

17 Spikes from 177 entries were awarded including 3 Gold Spikes, 6 Silver Spikes and 7 Bronze Spikes.

Ogilvy & Mather Japan, Tokyo, Japan won the Grand Prix for its campaign ‘Flounder Fish’, ‘Octopus’, ‘Lotus Root’, ‘Mackerel’, ‘Onion’, ‘Mushroom’ and ‘Okra’ for Sagawa Shoyu Inc.

Print & Publishing

10 Spikes from 148 entries were awarded including 3 Gold Spikes, 4 Silver Spikes and 2 Bronze Spikes.

Ogilvy, Bangkok, Thailand, were awarded the Grand Prix for ‘Build the Future 1’ for Dksh (Thailand) Ltd.

Promo & Activation

26 Spikes from 346 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 15 Bronze Spikes.

The Grand Prix was awarded to CJ WORX, Bangkok, Thailand for ‘The Unusual Football Field Project’ for AP Thailand

Radio

12 Spikes from 104 entries were awarded including 1 Gold Spike, 4 Silver Spikes and 6 Bronze Spikes.

Bashful, Sydney / Kind Agency, Sydney, Australia were awrded the Grand Prix for ‘Smartwig’ for The Star Sydney

The Grand Prix for Good was presented to McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan

Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business accepted the Spikes Asia Advertiser of the Year Award.

Network of the Year was presented to BBDO with Dentsu coming second and Ogilvy & Mather in third place.

Dentsu Inc., Tokyo, Japan received the Asia-Pacific Agency of the Year, Clemenger BBDO Melbourne, Australia took second place with Colenso BBDO, Auckland, New Zealand in third.

The Independent Agency of the Year was awarded to CJ WORX, Bangkok, Thailand, Fred & Farid Shanghai, China came second and Enjin, Tokyo, Japan came third.

Media Agency of the Year was awarded to PHD, Auckland, New Zealand, OMD Singapore, Singapore was second with dentsu X, Makati, The Philippines in third place.

Tohokushinsha Film Corporation, Japan received the Spikes Palm, Revolver/Will O'Rourke, Australia came second and Joinery, USA in third.

The Country Agency of the Year, a new award for 2017 saw the agencies below receive the honour of the most awarded agency in their county.

Japan: Dentsu Inc., Tokyo

Australia: Clemenger BBDO, Melbourne

Singapore: Ogilvy & Mather, Singapore

China: Fred & Farid Shanghai

India: Taproot Dentsu, Mumbai

Thailand: CJ WORX, Bangkok

The Philippines: Dentsu Jayme Syfu, Makati City

South Korea: Cheil Worldwide, Seoul

Hong Kong: Cheil Worldwide, Hong Kong

Malaysia: Isobar, Kuala Lumpur

Indonesia: Hakuhodo Indonesia, Jakarta

New Zealand: Colenso BBDO, Auckland

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