Spikes Asia 2017: Leo Burnett's 'Roads That Honk' among 10 Innovation shortlists

Spikes Asia, the three day Festival and Awards celebrating creative excellence across Asia-Pacific, has today announced the shortlisted Innovation entries that will be brought before a live judging panel led by Jury President, Bessie Lee, Founder & CEO, Withinlink, China.

Leo Burnett Mumbai’s ‘Roads That Honk’ campaign done for HP Lubricants has made the cut to be among 10 shortlists in Innovation category. The shortlisted entrants from Australia, China, India, Japan, New Zealand, Singapore and Thailand will attend the Festival to present their work and field questions from the jury. Spikes Asia delegates can attend these sessions which take place on-stage on Wednesday, September 27.

Commenting on the announcement, Andrea Hayes, Festival Director, Spikes Asia, said, “Spikes Asia has always been at the forefront of creative innovation, and the number of countries represented in the Innovation shortlist is a sign of just how widespread creativity and ingenuity is across the region. The Innovation category at Spikes continues to be an eye-opener for what is to come over the next few years.”

4,301 entries from 22 countries have been submitted into 20 award categories including; Creative Effectiveness (19), Design (350), Digital (407), Digital Craft (131), Direct (291), Entertainment (126), Film (379), Film Craft (441), Healthcare (188), Innovation (32), Integrated (43), Media (333), Mobile (173), Music (56), Outdoor (293), PR (264), Print & Outdoor Craft (177), Print & Publishing (148), Promo & Activation (346) and Radio (104).

Commenting on the 2017 entry numbers, Terry Savage, Chairman of Cannes Lions and Spikes Asia, said, “Obviously the one year break taken by Publicis make year on year comparisons difficult, but it’s true that in every Festival year there will be growth and decline in individual categories to reflect what’s going on in the industry. It’s interesting to note that this year we saw a 10% increase in entries from Independent Agencies along with a 49% increase in entries into the Film Craft category.”

Spikes Asia follows the Cannes Lions trend of increased diversity and better representation on juries, with the 2017 Festival achieving a new high of 40% of women on the jury, up from just 17% five years ago. On the jury line-up Terry Savage added, “We know from our jurors in Cannes that a more representative jury leads to a richer and more robust judging process. Better juries can only lead to higher quality work being awarded.”

The winners will be revealed during the Spikes Asia Awards Ceremony that will be held in the MasterCard Theatre in the Marina Bay Sands on Friday, September 29 where the 2017 Spikes Asia Advertiser of the Year Award will be awarded to Samsung Electronics. Other accolades to be announced are: Media Agency of the Year, Independent Agency of the Year, Asia-Pacific Agency of the Year Award, Network of the Year, the Spikes Palm Award, presented to the most awarded production company and the Grand Prix for Good, awarded to work ineligible to win a Grand Prix in their categories because they are made for charities/ not for profit. Celebrating agency performance at a national the Country Agency of the Year Award, will recognise the best performing Agency from an individual country across Asia-Pacific.

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