The 2017 Tangrams Effectiveness Awards, honouring clients and agencies for marketing strategies that deliver transformative business results were announced at Spikes Asia on Tuesday.
Formerly known as the Asian Marketing Effectiveness and Strategy Awards, the 15th edition of the awards took place at the end of the first day of Spikes Asia 2017 where a total of two Platinum, 33 Gold, 36 Silver and 47 Bronze trophies were awarded to agencies across 14 countries.
BBDO Worldwide has become the Tangrams Network of the Year.
The three coveted Agency of the Year trophies for Effectiveness, Media Strategy and Digital Strategy were presented to Clemenger BBDO Melbourne, Australia for being the best performing individual agency office in each award section.
“The Tangrams exist to champion work that drives business forward through their insights and innovative marketing strategies that produce solid results. The juries work to identify the most thought-provoking work that genuinely and measurably demonstrates how it engages consumers. We’re delighted to announce the winners and look forward to the following two days at Spikes Asia where we will bring effectiveness to the fore through the Tangrams Effectiveness @ Spikes programme,” said Andrea Hayes, Festival Director, Spikes Asia.
The effectiveness jury, led this year by Rachelle Berges, Regional Head of Media and Connections, Total Brand Experience, Johnson & Johnson Asia Pacific, bestowed 12 Gold, 11 Silver and 20 Bronze awards and Chiradeep Gupta, Global Media Director, Unilever led the media strategy Jury who awarded four Gold, 10 Silver and 10 Bronze Tangram trophies.
In the Digital Strategy categories, Prashant Agarwal, Director, EDGE (Group Innovation), AIA and the esteemed jury presented one Platinum, 12 Gold, six Silver and 10 Bronze trophies to entrants in their category. As jury president of both the data and analytics and e-commerce categories, Binu Azad Gangadharan, Director, Analytics & Partner Management, Philips, along with his jury awarded two Gold, four Silver and five Bronze awards in the data and analytics categories and one Platinum, three Gold, five Silver and two Bronze awards in the e-commerce categories.
Following up on the Awards Ceremony, a two-day programme of content focussed on effectiveness will take place on the Spotlight Stage and is open to attend for all delegates of Spikes Asia. Members of the effectiveness jury, Kaveri Khullar, Global Marketing Head, Advocacy, Content & Partnerships, Johnnie Walker, Diageo and Keerthi Kumaravelu, Regional Manager, Marketing Effectiveness, Insights & Strategy, SEA and Emerging Asia, LEGO Group will join Atifa Silk, Brand Director, Campaign, Asia-Pacific, to discuss the winners and answer questions from the audience about the work.
Matt Pearce, Planning Director, Clemenger BBDO will take the audience through the Platinum-award winning “Meet Graham” campaign.
The full list of winners is available on the Tangrams website http://www.tangrams.asia/winner.
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