Dishum Broadcasting Private Limited, which has successfully launched the Bhojpuri GEC “Bhojpuri Dhamaka - Dishum”, has announced the appointment of Partha Dey as the Chief Operating Officer (COO).
Based in Mumbai, Dey will spearhead Dishum’s ambitious plans of transforming the Bhojpuri Entertainment landscape and becoming the channel of choice for Bhojpuri speakers across the globe.
His portfolio will include all broadcasting operations, including programming, OAP, consumer research and branded content. Dey will report to the board of directors of Dishum Broadcasting Pvt Ltd.
Welcoming Dey on board, Vishal Gurnani, Director, Dishum Broadcasting Pvt Ltd, said, “We are greatly excited to have a specialist like Partha on board team Dishum. His knowledge and vast experience in launching successful Bhojpuri media brands is unparalleled in the industry, and we look forward to Partha helping us achieve our vision of bringing in a new era of content and entertainment experiences to Bhojpuri audiences across the world.”
Dey said, “With Bhojpuri becoming one of the fastest growing language in India, my effort at Bhojpuri Dhamaka - Dishum will be to deliver an enthralling viewing experience to this humongous audience base through platform agnostic original rooted programming through local insights. At Dishum Broadcasting Pvt Ltd, the programming will be directed towards creating big ticket properties and branded storytelling shows rather than heavily relying on movies and music to make up the numbers.”
Prior to this, Partha had a two-year stint as Senior Vice-President with Reliance Broadcasting Network Limited (RBNL’s) Bhojpuri GEC- Big Ganga.
A documentary filmmaker by profession, Dey has over 20 years of experience in broadcasting media as a producer, director and creative director. He has helped launch/led successful Bhojpuri brands including Mahuaa, Dangal, Bhojpuri Cinema and Big Ganga. He has also produced and directed several documentaries, features and programming software for various agencies like the Indian Air force, ARC RAW, OHM-Holland and Doordarshan.