Nicotex captures a smoker's emotional battle to quit the habit

Conceptualised by Soho Square, the latest spot of Nicotex explains that stopping smoking may be difficult but it is not impossible

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BestMediaInfo Bureau
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Nicotex captures a smoker's emotional battle to quit the habit

Click on the Image to watch the TVC.

Quitting a bad habit is not easy and smoking is known for this notorious nature. For smokers, there are constant struggles, repeated attempts and unsettled emotions. However, many times, a smoker's unsuccessful attempts to quit smoking are misunderstood as mere lack of intent. But families and friends can help a smoker quit and lead a healthy lifestyle.

Understanding the significance, the new TVC for Nicotex, from the house of Cipla Health, captures a smoker’s struggle in his own words. Conceptualised by Soho Square, Mumbai, the TVC focuses on the smoker’s dilemma in his journey from smoking to quitting.

The 35-second TVC delves into the mindset of a smoker and shows the journey he has gone through – it captures and empathises with his struggle in his attempts to quit smoking. The TVC effectively communicates that quitting might be difficult but not impossible. A little help is what makes it possible. Nicotex, with its Nicotine Replacement Therapy, helps smokers quit smoking in just 12 weeks.

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Himava Nath

Himava Nath, Chief Marketing Officer, Cipla Health, said, “To quit smoking is not easy. It is an emotional battle for a smoker and his/her family. Our new TVC puts that across by taking inspiration from real-life incidences. The challenges are real and we hope the new TVC connects with the audience and helps them take the leap to a healthy lifestyle.”

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Anuraag Khandelwal

The TVC has used an anecdote of a smoker who assures the viewer that everyone can quit smoking. Talking about the TVC, Anuraag Khandelwal, Executive Creative Director and Creative Head, Soho Square, Mumbai, added, “It has always been a question as to what can make smokers quit. While nobody seems to have an answer to this, everyone starts blaming a smoker when he cannot quit smoking despite several attempts. The new Nicotex TVC empathises with such smokers. A strong, real life insight always helps connect better with the audience.”

TheTVC:

Credits:

Head of Office: Samrat Bedi

Creative Team: Anuraag Khandelwal, Ankur Jain, Sanjay Ujawane, Vikrant Markal, Tiyasha

Ray, Pawan Pandey and Sneha Dhakan

Account Management: Sachin Ramchandani, Swapnil Salvi and Selvam Somasundaram

Production House: Black Pictures

Director: Harsha Prabhakar Rao

Producer: Vrinda Mohta Rao

Info@BestMediaInfo.com

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