iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India. Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.
Meanwhile, as part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution.
Commenting on the launch, Rubeena Singh, CEO, iProspect India, said, “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon, iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”
Speaking about its focus on digital and content, Martijn De Jong, CDO, Aegon Life Insurance, said, “We at Aegon Life Insurance focus extensively on digital within our overall media spends and are open to exploring and experimenting on digital platforms. Digital is at an inflection point in India today and content forms the crux of it, proving to be a game changer. Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry. We are eager to take our digital campaigns to the next level along with iProspect India with content playing the lead role to achieve our business objectives.”