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FCB Ulka bags creative mandate for Tata Docomo’s Enterprise Business

The account was won in a multi-agency pitch. The business will be handled from the agency’s Mumbai office

FCB Ulka has won the creative mandate for Tata Docomo Business Services. As a part of the mandate, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office. The account was awarded to FCB Ulka following a multi- agency pitch.

BestMediaInfo.com was the first to report about the brand calling a multi-agency pitch early this year.

Harjit Singh Chauhan, Business Head, SME, Enterprise Business, Tata Teleservices, said, “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka is widely respected for many commendable campaigns and as we continue on our endeavor of building better customer engagement and trust, we believe that they will present the Tata Docomo Business Services brand in a unique, creative and impactful manner to our target audience.”

Nitin Karkare

Commenting on the win, Nitin Karkare, CEO, FCB Ulka, said, “As we script another chapter with the celebrated brand- Tata Docomo Business Services, marking our second innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We are keen and look forward to add zing and excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns.”

The brand operates in over 60 cities across India supported by a strong Channel Partner network. Being at the forefront of innovation, there are many industry “firsts” the brand has achieved over the years. A few notable ones include 100 Mbps consumer broadband, SIP Trunk over 3G last-mile, School-bus Tracking, and Wi-Fi on the move.


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