Times Network has decided to blend the content on its business news channel ET Now to accommodate general news programming and convert it into a dual channel. The content focus will be on business and markets during the day and will evolve to cover general news, special shows and debates in the evening prime time.
A continued market intensive coverage will be aired on the channel from 8am to 5pm to help Indians with smart investments and long term wealth creation. Between 5pm and 7pm, shows on money-management and start-up world will cater to the aspirations of the get-ahead Indian. The evening primetime, 7 pm onwards, will have a mix of speed news, intellectual debate and major national news updates.
The major highlight of the evening is ‘India Development Debate’ pitted as the most intellectual news debate on Indian television. Anchored by Sandeep Gurumurthi and Supriya Shrinate, the debate will engage erudite experts to discuss subjects that affect India’s holistic development and imagery.
Another offering will be ‘The Money show’ to help address the real money problems of real people; the one-of-its-kind daily news show will not only help viewers with personal finance subjects but will also guide them in managing their money more productively in a highly interactive format.
The broadcast arm of a large media conglomerate, Bennett Coleman and Company, has made a clarion call to Rise with India, promising ET Now to be the channel that will open opportunities and possibilities for the discerning Indian to ride the country’s growth wave. This initiative is a step forward in the network’s objective to create value for its viewers, businesses and the nation at large.
MK Anand, MD and CEO, Times Network, said, “ET Now not just consistently leads the business news category but is a front-runner among English news channels as well. I think we are perfectly poised to evolve from just competitive leadership to purpose-driven leadership. As a channel and brand, I believe we can do much more than what we have been doing so far. It is now our aim to become the driver and catalyst in making sure that Indians benefit the most of India’s growth story. We will also put the spotlight on all those factors and fault lines that could potentially be impediments to India's rise."
Sandeep Gurumurthi, Managing Editor, ET Now, said, “For ET Now, this movement is historic. As media entities, besides generating value for our stakeholders, our responsibility is to inform, engage, educate and inspire our viewers. Today every Indian has a strong belief in India’s promising future, more than their own and India’s growth story is not a single story but strongly shaped and influenced by economics, politics, governance and technology et al. We want to empower our viewers with this all-round knowledge which will enable them to see the opportunities around and help them hitch their success to India’s.”