BBH wins creative duties of Smartron

Smartron, the global technology OEM and IoT brand, appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

Smartron was founded with a vision to build India’s first global technology OEM brand that puts India on the innovation map of the world. The brand developed and recently unveiled the revolutionary tronX™, which is an intelligent and assistive AI + IoT platform that connects a range of devices, sensors and systems to the core to offer personalised experiences, services and care to consumers across home, health, infra and personal verticals. After the launch of tbook, tphone and srtphone in the last year-and-a-half, the company is looking at launching more than 8-10 products across categories.

Amit Boni

Amit Boni, VP, Sales and Marketing, Smartron, said, “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together.”

Shreekant Srinivasan, General Manager, BBH Delhi, added, “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy and disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”

Ankit Singh, Strategy Director, BBH Delhi, said, “Internet of things is going to be the future of technology. It's heartening that an Indian brand Smartron is leading the way at the global level. Communication will play a crucial role in making people adopt the IOT way of living and we are excited to embark on this journey with Smartron.”

Vasudha Misra, Executive Creative Director, BBH Delhi, added, “To build a brand from ground up is a great opportunity. Looking forward to creating a brand that sets the benchmark for the category.”

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