BBDO Indonesia appoints Vaishali Sarkar as CEO

BBDO Indonesia has appointed Vaishali Sarkar to the role of Chief Executive Officer. Sarkar will commence her role from September 25.

This announcement came as Managing Director, Intan Mokhnar, left Indonesia after a successful career at BBDO to pursue new interests.

Having spent her first 16 years at OgilvyOne India, and the last decade in Indonesia, Sarkar has been instrumental in building profitable business units that include OgilvyOne, Soho Square and most recently Ogilvy Advertising.

The last decade has seen her bring about significant growth and success for the Indonesia agency, and she has been at the helm of multi-channel campaigns for both local and global brands. Over her tenure at Ogilvy, she has led work that resulted in multiple awards, including Gold Echo awards and Cannes Lions. Furthermore, she was the recipient of the prestigious David Ogilvy Award for Excellence.

Vaishali was drawn to BBDO for their unwavering belief that ‘The Work’ is at the heart of everything they do. Her appointment signals a new era of leadership for the agency and given her extensive market knowledge and integrated background, she will help shape the next chapter of BBDO Indonesia’s success.

Sarkar said, “I’m really excited about joining the BBDO family at a time when the need for media neutral marketing is growing in Indonesia. Not only do I feel a great cultural fit with BBDO, I also see an opportunity for us to strengthen our multi-channel offering in an environment that encourages collaboration in the pursuit of creative excellence. I’m looking forward to working with the team to bring about the best results for our clients locally and regionally.”

Richard Fraser, President of BBDO Southeast Asia, said, “Vaishali is a proven and highly respected business leader with extensive global and local experience, which made her the standout CEO choice for our agency in Indonesia. Her vast omnichannel experience, passion for creative excellence, and history of building strong long-term relationships will give us a major advantage as we shape our business to match the ever-evolving needs of our clients in this growth market. We are delighted to have her on board.”

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