Zee TV launches new fiction show 'Jeet Gayi Toh Piyaa Morre'

Zee TV has announced the launch of its new fiction show ‘Jeet Gayi Toh Piyaa Morre’ on August 21. The show will be telecast every Monday to Friday at 7 PM. 

Deepak Rajadhyaksha

Deepak Rajadhyaksha, Deputy Business Head, Zee TV, said, “Our association with Jay and Kinnari is almost two decades old and together we have made some clutter-breaking content. Jeet Gaye Toh Piyaa Morre is a story of a girl trapped in a loveless marriage to a mean, egoistic husband, who with her grit and resolve, wages a war against destiny and transforms her own fate, gradually making him the husband of her dreams. The show will replace Sethji at 7 PM and with two new shows – Bhootu at 6:30 PM and Jeet Gayi Toh Piya Morre, we intend to fortify our early primetime band. With strong characters essayed by some talented artistes and a compelling narrative, we hope to see the show strike a chord with audiences.”

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