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Zee TV has announced the launch of its new fiction show ‘Jeet Gayi Toh Piyaa Morre’ on August 21. The show will be telecast every Monday to Friday at 7 PM.
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Deepak Rajadhyaksha, Deputy Business Head, Zee TV, said, “Our association with Jay and Kinnari is almost two decades old and together we have made some clutter-breaking content. Jeet Gaye Toh Piyaa Morre is a story of a girl trapped in a loveless marriage to a mean, egoistic husband, who with her grit and resolve, wages a war against destiny and transforms her own fate, gradually making him the husband of her dreams. The show will replace Sethji at 7 PM and with two new shows – Bhootu at 6:30 PM and Jeet Gayi Toh Piya Morre, we intend to fortify our early primetime band. With strong characters essayed by some talented artistes and a compelling narrative, we hope to see the show strike a chord with audiences.”