Prasoon Joshi, lyricist, and CEO of McCann World group India and Chairman (Asia Pacific), has replaced Pahalaj Nihalani as the chairman of Central Board of Film Certification (CBFC).
Joshi has been appointed for three years, until further orders. The step was taken by the newly appointed Minister of Information and Broadcasting Smriti Irani, who is being lauded for the decision on the social media. Nihalani was known to be notorious for too much censorship on movies. He was in limelight for the ban of Lipstick Under My Burqah, Udta Punjab and many others.
As announced by the Ministry of Information and Broadcasting in its official statement said, “In exercise of the powers conferred by sub-section (1) of section 3 of the Cinematograph Act, 1952 (37 of 1952) read with rule 3 of the Cinematograph (Certification) Rules, 1983, the Central Government is pleased to appoint Prasoon Joshi as Chairperson of the Central Board of Film Certification in an honorary capacity from August 11, 2017 for a period of three years or until further orders, whichever is earlier.”
Joshi started his career with Ogilvy & Mather in Delhi, and within a decade with the agency, he rose to be Executive Creative Director of the flagship Mumbai office. In early 2002, he joined McCann-Erickson as Executive Vice-President and National Creative Director and by 2006, he was elevated to the position of Regional Creative Director, South and South East Asia. In December 2006, he became Executive Chairman for McCann Worldgroup India and Regional Creative Director for Asia Pacific. In September 2014, Joshi was elevated to the newly created position of Chairman for the Asia Pacific region.
As per media reports, Nihalani was sacked from his post as the chairman of the CBFC, in the evening of August 11.