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Performics.Convonix wins Aditya Birla Health Insurance business

The digital agency of Starcom India will handle the SEO duties for the insurance company

Continuing its recent run, Performics.Convonix has won the SEO duties on Aditya Birla Health Insurance. Performics.Convonix is the digital end-to-end solutions company under Starcom India.

Sarfaraz Khimani

Sarfaraz Khimani, Co-CEO, Performics.Convonix says, “This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on Search for Aditya Birla Health Insurance.  An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives.”


Aditya Birla Health Insurance Co Ltd. is a 51:49 joint venture between Aditya Birla Group and MMI Holdings. This partnership between a Fortune 500 Indian Group and one of South Africa’s largest insurance companies aims to revolutionise the Indian health insurance industry with a unique offering for customers.


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