Myntra strikes a chord with youth with a musical logo

Myntra recently launched its musical logo, adding a new dimension and enhancing its symbolic status. The 1.5-second acoustic theme is an ode to all that the brand represents and aspires to do in the coming days.

The new sonic identity of Myntra represents the warmth, infectious energy and positivism of a young India, even while expressing the premium, aspirational cues associated with the fashion world. It weaves a multiple range of instruments and sounds and is a spirited expression of Myntra’s brand essence – Transforming your World!

The Mogo and Mogoscape were developed by BrandMusiq, the country’s first specialised ‘sonic identity’ company that introduced the concept of ‘Mogo’ or ‘Musical Logo’. The Mogo for Myntra was developed in association with the management team at Myntra, apart from all the other key stakeholders of the brand. This new sonic identity and core brand asset was first launched at the recently held IIFA 2017 in New York.

Gunjan Soni

Gunjan Soni, CMO, Myntra, said, “Music has the potential to touch our emotional side while visual creates strong imagery. Now both visual and sonic identity will help strengthen the bond and create an impression to last a lifetime. As a fashion advisor to our consumers, we share a deep connect with them and a sonic identity elevates our relationship. This is the first time an e-commerce company has launched its Mogo and we are very excited.”

Myntra’s Mogo will soon be part of all core communications. It will not only be a part of TVC’s and digital content, but also have an important role to play in platform assets, including critical customer touch points, such as caller tunes of delivery personnel, IVR among others. Myntra Mogo was seen on Colors on August 20, as a part of IIFA rocks.

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