Business Television India (BTVI), the English business news channel, has refreshed its brand look after a year of its launch. Along with a dynamic logo, BTVI has unveiled a refreshed brand campaign focused on the benefit that the channel brings to the viewers through anchor expertise. This campaign focuses on the editorial assets of the channel.
As a part of a large-scale strategy of the channel, BTVI continues to cater to key influencers and opinion makers in India with credible news, analysis and opinions. With constant innovation in the content, BTVI strives to make a difference in the industry by leveraging on editorial strengths to showcase opinion focused programming.
On refreshing the brand after a successful year, Megha Tata, COO, BTVI, said, “We continue to focus on our differentiated content and we are increasing our market share substantially. Through this logo refresh and brand campaign, BTVI aims to provide the most credible information to our viewers. We will continue to reach out to recognised authorities of their field, whose thoughts and opinions matter to millions who follow them.”
As over the years, the Indian news ecosystem has evolved significantly, BTVI strives to achieve #OpinionsThatCounts through each and every endeavour. The brand campaign will focus on the channel’s editorial expertise by introducing every anchor in their respective proficiency. As BTVI continues to benefit viewers and key opinions leader through its distinguished content, the Profits From Our Opinions campaign shifts the radar on each anchor and their expertise. The integrated campaign reaches out to its target audience through a 360 degree approach.
Siddharth Zarabi, Executive Editor, BTVI, said, “At a time when the viewer is being overwhelmed with a deluge of information – much of which is not relevant, complex and consumes too much time of the viewer, BTVI has a simple proposition that aims to inform and empower viewers. ‘Keep it simple’ is our theme and over the past year our programming goes to the heart of every story, de-clutters it and magnifies what is relevant and valuable. Our senior editorial team is delivering consistent programming that spans the entire gamut from wealth creation through shows like Call BTVI, Financial Planner among others to shows that address larger themes like ‘mission-no-emission’. As we move forward to inform and empower the Indian business TV viewer, we will unveil more programming that is relevant and timely.”