Alburt Media bags media mandate of Ziox Mobiles

Alburt Media (formerly known as Pure Advertising) has acquired the mandate for Ziox Mobiles in a multi-agency pitch.

Ziox Mobiles has roped in Sushant Singh Rajput as its brand endorser and plans a 360-degree marketing campaign. Alburt Media will handle all the operations of ATL media across India. The account size is estimated to be Rs 100 crore.

Ziox Mobiles under the aegis of Sun Air voice Pvt Ltd. is a fast growing mobile handsets brand. Ziox has made several feature phones and smart phones and is known for its innovation and quality.

Vikas Madhwar

Commenting on the association, Vikas Madhwar, Founder Alburt Media stated, “We are delighted to be associated with Ziox Mobiles, and are dedicated towards building the brand as one of the major players in the high-growth Indian mobile devices industry. The category is extremely challenging, with several international and domestic players vying for a superior position. We shall do our best to justify the trust placed by Ziox.”

Deepak Kabu

Deepak Kabu, CEO, Ziox Mobiles, said, “We are excited to have a strategic media partner on board who shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantifiable thinking. The association seems to fit in together as Alburt’s passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”

Goutam Mishra, Marketing Head, Ziox Mobiles, said, "We chose the agency based on its fresh strategic approach and customer insights. It coincides with our outlook, as we are trying to approach the cluttered market in a fresh new way."

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