ADK Fortune bags creative mandate for Pathkind Diagnostics

Pathkind Diagnostics, a pan-India network of labs and collection centres, announced the appointment of ADK Fortune Communications as its creative agency. The agency will lead the development of all the brand campaigns for Pathkind Labs in India. The account will be handled from the agency’s Gurgaon office.

Sanjeev Vashishta

Commenting on the association, Sanjeev Vashishta, MD and CEO, PathKind Labs, said, “We saw some fantastic ideas from multiple agencies in the pitch process, but ADK’s work resonated brilliantly with our thought process. Our motto of ‘alleviating the pain from the faces of our customers/ patients’ was captured very nicely by ADK in their theme. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK team.”

Pathkind Diagnostics is the diagnostics arm of Mankind Pharma. The company’s expansion plan for this service is starting from Uttar Pradesh, Uttarakhand, Bihar and the North-East.

Subroto Pradhan, Managing Partner, ADK-Fortune Communications, commented, “It is an interesting challenge and a great opportunity to build a strong brand in the diagnostic landscape of India. Our country needs diagnostic facilities to be extended to the common man, which are affordable and accurate. Extending Mankind Pharma’s footprint in this space through Pathkind is a great move. We are proud to be associated with this initiative.”

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