BARC's watermark switch off to cost data suspension for 6 months

In the wake of recent watermark switch off by English news channels protesting the alleged use of multiple logical channel numbers (LCNs) by Republic TV, BARC India has revised its policy governing intentional switch-off by subscribers which supersedes all other policies pertaining to this issue.

Clarifying the intentional switch off, BARC said that any missing watermark for a duration more than 12 hours, which cannot be resolved by the subscriber, would be treated as a case of intentional switch off. In such cases, BARC India’s technical team would establish the same and report such cases to the management. The management would certify the incidence to be a case of intentional switch off.

According to the new policy, on being established that the switch off was intentional, the Chairman and the CEO of BARC India would have the power to suspend both BMW data for the channel and subscriber login for the network for a further period of 6 months.

Besides this, BMW data of the channel(s) for which the watermark has been switched off will not be released at any point for the period when the watermark is missing and subscriber login for the network would be deactivated from the moment intentional switch off has been established.

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