Vizeum has bagged the media mandate for A&M Noodles from Maruchan Ajinomoto India, following a multi-agency pitch. The size of the business is over Rs 20 crore, as per industry sources. The company plans to roll out its presence across the country by gradually increasing markets.
Recently, the brand did a campaign in Tamil Nadu market after its entrance in the state in December 2016.
As part of the mandate, Vizeum’s scope of work for its latest client will focus on launching the client’s noodles brand directed towards youth and kids.
The instant noodles product is expected to appeal to the youth and their unique needs, making it convenient for them and save time.
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