This yearâs Spikes Asia Festival will bring a carnival of creative learning to the Asia Pacific region with a reimagined content programme. New and inspirational workshops, talks and events, including - The Masters of Creativity, In-Focus, Market Focus, Tangrams Effectiveness@Spikes, Innovation and Makers programmes along with Spikes Asia Brand Breakfasts powered by Edelman and TechTalks sponsored by Omnicom will take place across a variety of stages.
Speakers now announced include: Angela Lee, the reigning ONE Championship Womenâs Atomweight Champion who brings her unbeaten status to the stage with Evolve MMA; Ringmaster of Cirkus, Marko Klijn, showcasing what it takes to give animation a real and handcrafted feel; Main Monk, Victor Knaap who leads the direction of MediaMonks as a global creative production partner and Gianni Gurnani Gigi Giubilee, Drag Queen / Creative Director shining a new lens on the meaning of talent and the concept of a âcultural fitâ.
âAttendees at Spikes Asia come from all over the Asia Pacific region and are a hugely diverse mix of people with individual market challenges and perspectives. To reflect and inspire our audience we continuously look to broaden the scope of those who speak on stage and the manner in which they do so,â said Terry Savage, Co-Chairman, Spikes Asia. âEach programme is designed to offer a specific outcome, whether it is overarching inspiration that encourages people to think about the bigger picture or zooming in on more specific issues that creatives face on an everyday basis. Weâre delighted to deliver the biggest and brightest speaker line-up in the Festivalâs history,â he added.
The Masters of Creativity Programme brings experts from the creative community and beyond to inspire new ideas, introduce alternative ways of thinking and spark new approaches to driving creativity in all its forms.
Using a topic-based approach, the In-Focus Programme will explore the issues faced by the industry on a day-to-day basis, featuring clear take-away learnings for attendees to implement in their own creative work and the workshop style content of the Makers Programme will deliver highly interactive practical sessions that will enable smaller groups of attendees to explore a specific challenge with an expert leader.
Honing in on the challenges associated with local market creativity speakers on the Market Focus Programme will tap into the range and breadth of concepts and ideas from the different markets within the Asia Pacific region. The Spikes Asia Brand Breakfasts powered by Edelman bring clients and brands to the fore to discuss their perspectives on industry issues and the creative challenges they face while the Tangrams Effectiveness@Spikes Programme focusses on performance-driven marketing campaigns and speakers will hone in on and explore effective brand communications and strategies that deliver tangible ROI.
The Innovation Programme takes a step into the future and demonstrates applied technology in action and plays host to the TechTalk sessions which, says Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group âare a lens into the future and allow us to more effectively predict consumer behaviour and media consumption habits. These habits are driven by our interaction with the internet, new interfaces and new infrastructures. There is no greater driver of societal change than technology. Thatâs why Omnicom Media Group is proud to be partnering with Spikes Asia to present these TechTalks.â
Further speakers include: Islam ElDessouky, Head of Integrated Marketing Communications, Coca-Cola Middle East; Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa, Grey Group AMEA, Daniel Hughes, Head of Data Science, International, DigitasLBi, Julia IzmaĆkowa, CEO, IZMALKOWA, Christian Mix-Linzer, CEO & Music Supervisor, Tracks & Fields, Al Moseley, International President of 180; Amit Mangwani, Director of Retail, Intel, Asia Pacific & Japan; Rene Bokhorst, Technical Director, MediaMonks Singapore, Charlton Hill, Head of Music & Innovation, Uncanny Valley, Justin Shave, Head Composer & Sonic Technologist, Uncanny Valley, Melanie Cook, Head of Strategy and Consulting, SEA, SapientRazorfish and Yonathan Dominitz, Founder, Mindscapes.