Rickshaw launches next-generation design cell

In a bid to cater to burgeoning client needs and complex communication requirements, Mumbai-based creative and communication agency, Rickshaw, announces the launch of its design unit. This next-generation design cell will accelerate Rickshaw’s ability to deliver transformational design capabilities to its clients.

Talking about the launch of the design unit, Suhas Parab, Founder, Rickshaw, says, “A good design answers a question, raises questions, simplifies life, goes behind the simple, prods us to dig deeper. Also, a good design is accessible; it illuminates the brand and taps into the zeitgeist. A good design also tickles the five senses and trickles into the subconscious. It is not easy, but if done well, looks easy. These beliefs drive the Rickshaw Design Cell.”

In keeping with Rickshaw’s ethos, the unit has already bagged five clients such as Future Consumer, Cambay Tiger and Belona Hospitality’s BarBar, contributing to the chunk of the business. While the staffing continues, the unit has already charted out aggressive expansion plans for the next two quarters. The design cell at Rickshaw is currently a five-member team, which is also slated to be doubled by the end of the next quarter.

The design unit will function as a solutions provider to complex communication challenges that require delving beyond conventional media. As a part of its offering, the unit will undertake a wide array of services pertaining to spaces, identity, logo, packaging and visual merchandising. It will focus on client’s business objectives and operate in an absolute goal-oriented approach.

Speaking about the launch, Mahua Hazarika, Partner at Rickshaw, stated, “I read a long time ago that people ignore design that ignores them. India has had a powerful design culture. Unfortunately design thinking is not part and parcel of our current collective conscious. Having spent time on both sides of the table, I believe design thinking needs to be cultivated right from product formulation to delivery; it should not be confined to packaging or a VM alone. Rickshaw opening a design cell had to happen. This was inevitable. We live, breath and appreciate design, hence here we are.”

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