Premier League gets Samsung on board as title sponsor for TV broadcast

Star Sports has announced Samsung India as the presenting sponsor for the broadcast of the much-awaited 26th season of the Premier League. Star Sports will bring live matches to football fans in India on Star Sports Select and Star Sports Select HD. The broadcaster has been telecasting the league for over a decade now.

The League, which will take place from August 12, 2017 to May 13, 2018, has been in the news for its on-ground sponsorship deals too, since it broke ties with Barclays, its partner of 15 years. The decision was reportedly taken so that the league can create a strong and clean brand to compete against the likes of the National Basketball Association (NBA) and National Football League (NFL).

The upcoming season will see Chelsea FC’s title defence on the opening day of the season.

Star Sports will also be telecasting live Premier League-specific shows during the 2016-17 season, which will witness first-of-its-kind television broadcast innovation through the Star Sports select add on service, offering a superior experience to fans.

Fans will get a wider choice of live matches, tactical feeds and more match highlights to choose from this year’s PL broadcast. The Star Sports select add on service will be available on Tata Sky.

A Star India spokesperson said, “Star Sports has been dedicated to bring the Premier league to the Indian football fans, over the past decade. We are delighted to welcome Samsung on board as the presenting sponsor for the broadcast of the world’s most followed football league. This partnership reflects our resolute endeavour to bring the best of international sports on Star Sports Select. Samsung and Star Sports have a shared commitment to nurture sports in India, and we are keen to keep fans engaged during the entire season of the tournament.”

Football has seen strong viewership over the past decade. The following for the sport has seen increased penetration among the middle-tier audience, while the penetration among the premium audience remains consistent. Social chatter around Premier League has peaked over the past three years and also the number of official fan clubs in India.

“Sport is a great way to connect with audiences and Premier League is surely at the top of the viewing charts for football fans in India. We are happy to come on board as the Presenting Sponsor for the Broadcast of the exciting new season of high-quality football,” said Asim Warsi, Senior Vice-President, Mobile Business, Samsung India.

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