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MSL India hires specialised talent to serve clients’ dynamic content needs

MSL’s Strategic Content Specialists include Ashish Mehrotra as Chief Video Officer, Ankita Chawla as Chief of Social Voice and Urvashi Pant as Chief Content Officer

(L-R) Ashish Mehrotra, Ankita Chawla and Urvashi Pant

MSL India, the Publicis Groupe’s strategic communications and engagement firm, has further enhanced its integrated communications offering by hiring specialised talent to serve its clients’ dynamic content needs. The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise to tell their stories more effectively to break through the ever-increasing content clutter.

Amit Misra, CEO, MSL India, said, “We are very cognizant of the fact that our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.”

“We are confident that their specialised skill-sets and experience will enable us to raise the sophistication of our market leading services to the next-level,” added Misra.

Ashish Mehrotra who has been appointed as MSL’s Chief Video Officer has 10 years of experience in production and new technology. Mehrotra comes on-board to lead the in-house, national multimedia production team at MSL India. He joins MSL from Culture Machine, a popular digital media company and brings with him a strong understanding of visual multi-media and its various forms that resonate and work with specific audiences.

Ankita Chawla, appointed as MSL’s Chief of Social Voice, has more than 10 years of experience in copywriting, digital marketing and social media management. Chawla will lead the charge for crafting and defining a unified brand voice for the social media platforms of MSL’s clients. Her career experience includes working with leading media and digital advertising firms; NDTV, Webchutney, Wunderman International.

Urvashi Pant, appointed as MSL’s Chief Content Officer, has close to 15 years of experience in planning and producing content for television, digital and print media. Pant will lead the national content practice at MSL. Prior to MSL, Pant was associated with Times of India and India Today Group. Her last stint was as the deputy editor of Femina. She has also contributed to publications such as Lonely Planet, Elle, Marie Claire, Golf Digest and Mint Lounge.

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