Siddharth Balakrishna has been appointed as the Whole Time Director of Siti Cable Networks, while Rajesh Sethi has been elevated to become Chief Business Transformation officer of the company. The appointment was effective from July 14, as per the companyâ€™s BSE filing.
Balakrishna is an MBA from IIM Calcutta and has 13 years of experience in energy, infrastructure and education sectors.
In the past, he has led strategy and headed projects, including oil and gas, renewable energy, education, water and vocational training. Balakrishna has also been a strategy consultant with Accenture and KPMG. Some of the projects that he has led have been awarded nationally and internationally.
Sethi was named the Executive Director and CEO of the company after VD Wadhwa stepped down in June this year. Sethi had over 22 years of experience when he joined Zee for its then sports cluster Ten channel in 2013.