With its popular fiction show ‘Kumkum Bhagya’ approaching the milestone of 1,000 episodes, Zee TV is coming up with new primetime fiction series ‘Kundali Bhagya’ –a parallel show emerging from Kumkum Bhagya. Premiering on July 12, the show will take 9.30 pm slot every Monday to Friday immediately after the telecast of Kumkum Bhagya.
The new primetime fiction series from Ekta Kapoor’s Balaji Telefilms will narrate the story of two sisters of Kumkum Bhagya’s Pragya – Preeta and Shrishti – and their attempt to reunite with their mother Sarla. Their dynamics with the Luthra family and the elder son Rishabh Luthra’s celebrity management firm manages Abhi’s music career. His younger brother Karan Luthra has an effortless swag that makes him an unabashed Casanova before the star cricketer he is. The journey of sparks that will fly when the paths of Preeta, Rishabh, Karan and Srishti intersect is called ‘Kundali Bhagya’.
Deepak Rajadhyaksha, Deputy Business Head of ZEE TV, says, “Zee TV has always strived to experiment with formats and bring its viewers unique and fresh content. After the success of Pavitra Rishta, Jodha Akhbar, Kumkum Bhagya and Brahmarakshas, we are extremely happy to associate yet again with Ekta Kapoor’s Balaji Telefilms to bring an innovative narrative ‘Kundali Bhagya’. It introduces a new set of characters in an all-new world and will replace our hit primetime show, Ek Tha Raja Ek Thi Rani, which was not only a strong differentiator but met with an overwhelming response and has had a glorious run of two years.”
Kapoor said, “Over the last two decades, Balaji Telefilms in collaboration with Zee TV has created some great content. With our new show, Kundali Bhagya, we present a first-of-its-kind concept, an all-new interesting and engrossing show that emerges from the sub-plots of an already existing show. We will introduce Pragya’s sisters Preeta and Shrishti and the Luthra brothers Karan and Rishabh. We’re hopeful that the audience will fall in love with each of these endearing characters as we have gone through hundreds of auditions before locking the impressive young talent. The writing for this show is extremely strong in terms of characterisation and the engaging screenplay should leave audiences hooked at the end of every episode.”