Whyness Worldwide wins Godrej Locking Solutions and Systems' creative mandate

Whyness Worldwide has won the creative mandate for Godrej Locking Solutions and Systems. This union is a second strategic coming together of Godrej and Whyness.

Godrej had also recently awarded Whyness with the creative duties of its premium furniture brand.

Whyness will bring its expertise in traditional and digital communication, as well as design and data, to galvanise a brand that has an ideal mix of heritage and future-ready capabilities.

Shyam Motwani

Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking Solutions and Systems, said, “This is a strategic partnership to burnish the brand and re-connect and engage with all key stakeholders. We look forward to a very exciting future for our iconic brand in the coming years.”

Ravi Deshpande

Commenting on the account win, Ravi Deshpande, Founder and Chief Creative Officer, Whyness Worldwide, said, “You can find a Godrej lock on almost every Indian home door, and it has been so since my childhood days. It is with great pride therefore that we at Whyness accept stewardship duties for this most famous of brands. Charting the future course of this iconic brand across platforms and media is a challenge gladly accepted.”

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