Publicis Media India appoints Urvashi Khanna to strengthen Content Practice

Publicis Media India has strengthened its content practice by appointing Urvashi Khanna as Associate Director, Content and Brand Solutions. She will report to Gautham Pingali, Lead, Content Practice.

The Content Practice provides across-the-board solutions on content in the area of strategy, insight, consulting, audit, production, tech, partnerships and publishing. It spans all forms of content – be it brand content, social content, influencer content or SEO content.

What differentiates the practice is its approach to content. For Publicis Media, content delivers against core marketing key performance indicators (KPI) and business challenges. The practice uses a proprietary data-driven approach called content audit and then the output fuels the actual content and brand solutions. This is all tied back towards return on investment (ROI), therefore offering clients a holistic and tangible approach towards content.

Khanna has been producing and writing for television for many years. She started her own production house and successfully promo-launched many big shows on leading GEC channels. She also produced TVCs and digital ads for brands. She successfully collaborated with Spykar to produce ‘India’s first web series’.

Apart from running her own company, she has creatively helmed many shows and has run film and television sets in different capacities. As a Creative Director, she has executed various shows, documentaries and web series and has explored branded content both as digital brand solutions and short form programming.

Pingali said, “Khanna is a fantastic addition to the team. With her strong background in storytelling and production, she is fit for this role and we are delighted to welcome her on board.”

Khanna said, “We live in very interesting times. Brands are beginning to feel the need to go beyond the clutter of everyday commercials. My role gives me the unique opportunity to create content that is both engaging and accountable. I am very excited to be a part of Publicis Media India.”

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