Star Maa, the Telugu general entertainment channel (GEC) of Star Network, has rechristened its network channels under the Star Maa umbrella.
On June 25, 2017, the brands Maa Music, Maa Gold and Maa Movies were renamed Star Maa Music, Star Maa Gold and Star Maa Movies. Apart from the refreshed movies channel, an HD variant was added to the bouquet, Star Maa Movies HD.
With the re-branding, the channels’ content offerings will further see a ramp up with bigger and better viewing experiences as a network. All the network channels will showcase and launch an array of new shows and innovative programming.
The brand proposition of Star Maa Music is to resonate everything that relates to music. Maa Music has grown two times over the last few months in terms of the viewership. New programmes like Connect & Restart have contributed to this growth and with the refresh that happened, Star Maa Music aims to reach young consumers and entertain them more.
Star Maa Gold is poised to be a GEC with a difference. It will aim to provide an alternative viewing experience. Unlike other mainline GECs that cater mostly to the female viewers with daily soaps and dramas, Star Maa Gold explores multiple genres like action, mythology, crime, comedy, reality, movies and other lesser explored content areas. The popularity of the channel has been seeing dramatic growth in the recent weeks and has grown three-fold compared to the beginning of the year.
Star Maa Movies SD and Star Maa Movies HD are aimed at constantly redefining the possibilities of movie-viewing experience. Maa Movies has been the numero uno movie channel in the last six weeks. With a strong movie library of 800 plus movies, Star Maa Movies refresh is all set to bring home the love for cinema to viewers. The HD version of Star Maa Movies will take a lead in creating inventive and ground-breaking ways to tell stories and redefine the home movie-viewing experience.
Kevin Vaz, CEO, South Region, Star India, said, “We are in the entertainment space and with changing aspirations and expectations of viewers we always look to redefine entertainment. Innovation, content variety, spiffy packaging and quality of the channel is a sign of our commitment to Telugu viewing audiences, globally.”
He also added, “As we enter this new phase, we will continue to delight our consumers with new stories and new programmes that will redefine entertainment in various genres be it with gold movies or music channels.”
Alok Jain, EVP and Business Head, Star Maa Network, said, “Star India’s Integration with Maa was a testimony to Star wanting to build and grow in Telugu market. With this brilliant synergy, all the network channels underwent refresh on June 25, we are now poised to take a leap forward. With the new brand name and proposition, we plan to significantly scale up our offerings of all our network channels which have seen tremendous growth starting from the year of 2017.”