Laqshya Media Group has been appointed as one of the outdoor media partners for Titan Company’s out-of-home (OOH) brand communication. Outdoor Media Integrated, the outdoor arm of the group, will service the account. The group won the outdoor business account on the back of the recent successful campaigns with them.
Atul Shrivastava, Group CEO, Laqshya Media Group, said, “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some iconic campaigns for them through this association. We look forward to serve them with best of our ability.”
Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company began with Titan watches and later expanded into other brands for different target audiences. The watch brands include Sonata, Fastrack, Xylys and Zoop. Tanishq and Mia are jewellery brands from the company while Titan Eye Plus is an eyewear brand. Skinn is the fragrance brand. OOH is a crucial part of their media plan and in the past, the company has actively utilised outdoors to create brand awareness and has successfully reinforced their brand’s heritage on the traditional outdoor media.