Flipkart partners with Fever 104 FM to solve Bengaluru's traffic woes

Online marketplace Flipkart has officially partnered with Fever 104 FM in its quest to crowd-source innovative tech ideas to solve Bengaluru’s traffic problems through Gridlock Hackathon. The contest which ran from June 7 to June 21 was open for all tech enthusiasts to come together and solve the underlying perennial problem of traffic through innovation.

Flipkart’s Gridlock Hackathon marked the start of the ‘Month of Innovation’ at Flipkart, as part of its 10-year anniversary celebrations. Through this partnership, Fever 104 FM will be the official radio partner for the Gridlock Hackathon.

Utkarsh, Principal Architect, Flipkart, said, “Today, the problem of traffic logjams is a shared problem for all commuters in Bengaluru, hence, it is our endeavour to find meaningful solutions through innovation. We want to do our bit for Bengaluru and what better way to reach out to the citizens than radio! We welcome Fever 104 FM to join us to collectively find some innovative solutions to Bengaluru’s traffic woes.”

Harshad Jain, CEO Radio and Entertainment, HT Media Ltd, said,  “We at Fever 104 FM, are glad to be the exclusive partner with Flipkart for Gridlock Hackathon to bring awareness and stress emphasis on Bangalore’s traffic problems. Fever 104 FM has always had the best interests of its listeners at the core of all initiatives and associations. Fever’s innovation and strong local connect is captured in Fever’s shows – The evening show on Fever, The Superhero show with RJ Sriram is a programme that is designed to address Bangalore’s traffic woes, where superhero RJ Sriram battles super villain Bangalore’s traffic. We are excited to be a part of the Gridlock Hackathon and are confident that the initiative will bring some great results.”

Since its launch, Flipkart has received overwhelming response to Gridlock Hackathon on its Flipkart Stories platform and would love to have more thinking minds come together for this initiative. All entries will be judged on parameters like impact, feasibility, scalability and sustainability and completeness. The teams or individuals with the best entries will get a chance to present their solutions to a panel of esteemed jury, who will pick the best three ideas.

Online hackathon start date: June 07, 2017

Online hackathon end date: July 02, 2017

Offline presentation to judges: July 08, 2017

Announcement of winners: July 08, 2017

Info@BestMediaInfo.com