Everest Brand Solutions has won creative duties for Delhi Duty Free Services. The agency has retained the business following a closely scrutinized past performance and consideration of marketing, brand & business growth plans for next year presented by Everest among other agencies.Â
Delhi Duty Free Services (DDFS) is Indiaâ€™s largest duty free retailer in India operating at New Delhi International Airport. DDFSÂ is JV of GMR Airports Ltd, DIAL & ARI (Dublin). ARI operates duty free stores in many other countries.
Confirming the news, Abhijit Das, head, marketing, Delhi Duty Free, said, "Everest is very good in strategy to micro planning each crucial campaign, activation etc Â across mediums like Digital, Radio, Print, Instore visibility &Â PR. Their approach to new brand identity creation for DDFS shops was excellent. Look forward to work with great, energetic creative, strategy & service teams.Â
Manish Thapliyal, Branch Head â€“ Everest Y&R, said, "It is always exciting when the clients appreciate the work and extend the relations further. This shows their faith in our agency. The team is proud and looking forward to do some exciting work."