Epic channel to go live in a revamped avatar from July 4

Epic channel, which announced a strategic repositioning of its proposition earlier in the year, has unveiled a new logo and fresh content line-up to complement their foray into the infotainment space.

The channel that started with focus on history and mythology, intends to be the only Hindi language India-centric infotainment channel. Epic channel, in its new avatar, will go live from July 4.

According to a press release, the crux of the channel’s ethos will lie in exploring India’s untold stories, facts and possibilities. The channel will introduce a slew of new shows, taking Indians on an Epic journey throughout India.

Elaborating on the new logo, the company said, “A feature that prominently stands out is the simple dot on the ‘I’ of Epic. The dot in the logo represents a Loupe – a small yet powerful magnifying device commonly used by jewellers to observe things closely and minutely. The design is symbolic of the channel’s promise of focusing on and revealing the finer details and various facets of India.”

“The colours used in the logo depict deep meanings in the Indian culture and beautifully spell out the spirit of this country, where gold signifies prosperity and magnetism, whereas brilliance comes together with the dynamism, richness and fieriness of the shade red. The new lowercase font of the logo aims to subtly convey the younger and approachable positioning of the channel.”

On the content front, the audience can expect to see the second season ‘Devlok by Devdutt Pattanaik’ and a revamped avatar of ‘Raja Rasoi Aur Andaz Anokha’, come July 4.

Another content series set to intrigue audiences on the channel will be ‘Drishti’– a tastefully curated collection of documentaries that explore the diversity of India. To be aired from July 10, the series will narrate varied perspectives told in a distinctive style, from art and culture to ecology and ethnicity. They will reveal quirky stories, examine traditions as well as traverse unique landscapes, feature unsung heroes and provide a fresh insight into India.

Ace cricketer Virender Sehwag’s will embark on his first-ever stint as a show host with ‘Umeed India’. The show is scheduled to be aired on July 20. The series will reveal famous and lesser-known promising athletes, who are preparing to make India proud at international sporting events, including the Olympics. The 13-part series will see Sehwag travelling across corners of India to the players’ homes and training academies to give viewers a first-person account of our sportspeople and their strenuous journey towards glory.

Other shows in the pipeline includes a unique travel series through India ‘Indipedia’ hosted by a Hindi-speaking Caucasian anchor who explores the Indian commonplace; the stories behind which are lesser known even to Indians and Faith Diaries, an account of holy sites of India stitched together by the tales of the pilgrims is another much awaited offering.

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