Hyperspace, the retail design studio arm of Posterscope India, has won the retail mandate for SBI Life Insurance. The mandate was won through a multi-agency pitch that called for designing and implementation in various retail formats pan-India. Posterscope India is an outdoor agency of Dentsu Aegis Network.
SBI Life Insurance in its effort to build a great consumer experience and a core brand promise sought newer approaches in terms of customer interaction. The brand introduced innovative retail solutions at its bank branches and associate bank branches.
Arti Singh, Associate Business Director Hyperspace, said, “It is very critical in today’s competitive market to be distinguishable and our client’s communication expresses a credible intent to reach out to the right customers with the right product. We delivered on each aspect that lucidly projected our philosophy to collaborate, create and deliver on the client’s requirement. The win can be attributed to our campaign planning abilities that make use of retail consumer research and insights. Our in-house planning tool, ‘Connect’, particularly proved to be effective in showcasing how efficiently large scale retail execution can be delivered with ease and transparency.”
Haresh Nayak, Managing Director, Hyperspace, said, “This win truly strengthens our retail portfolio. With our focus on distinguished offerings, especially our retail planning and implementation process, we have proved that standardisation with accuracy can be achieved for large scale retail projects such as this.”
The maiden project for the agency entails covering more than 600 bank branches and 100 associate bank branches.