comScore has revealed top 15 news/information entities from desktop computers and mobile devices in India. According MMX Multi-Platform data for April 2017 released by comScore, 84 per cent of India’s total digital population accessed news/information digital content in April 2017. 13 per cent of news/information visitors/viewers accessed the content from both desktop and mobile platforms, while 79 per cent accessed exclusively via mobile devices.
The Times of India sites ranked #1 overall with 69 million unique visitors/viewers, followed by India Today Group with 54 million and India.com sites with 41 million. In the top 15 ranking, over half of the time spent on news/information digital content was via mobile devices, with The Times of India sites having the highest engagement at 44 per cent of total minutes for the category.
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Top 15 news/information entities from desktop computers and mobile devices in India
April 2017
Total India – Age 6+ on Desktop and Age 18+ on Mobile
Source: comScore MMX Multi-Platform
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|
Rank
|
Entity
|
Total Unique Visitors/Viewers (000)
|
Total Minutes (MM)
|
|
Total Digital Population
|
Desktop
|
Mobile
|
Total Digital Population
|
Desktop
|
Mobile
|
|
Total Internet: Total Audience
|
200,821
|
59,317
|
169,247
|
560,364
|
73,235
|
487,129
|
|
News/Information
|
168,738
|
35,574
|
154,868
|
17,130
|
2,932
|
14,198
|
|
1
|
The Times Of India Sites
|
69,469
|
12,951
|
62,531
|
6,859
|
628
|
6,231
|
|
2
|
India Today Group
|
53,684
|
10,209
|
48,234
|
881
|
105
|
776
|
|
3
|
India.com Sites
|
40,673
|
8,606
|
35,416
|
808
|
116
|
692
|
|
4
|
The Indian Express Group
|
39,853
|
5,907
|
36,638
|
409
|
64
|
345
|
|
5
|
HT Media Ltd
|
37,751
|
6,579
|
33,929
|
407
|
64
|
343
|
|
6
|
NDTV
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37,534
|
8,275
|
32,603
|
1,047
|
133
|
914
|
|
7
|
Jagran Sites
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32,037
|
3,541
|
29,926
|
554
|
124
|
430
|
|
8
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Bhaskar Group Sites
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31,585
|
3,055
|
29,927
|
1,068
|
249
|
819
|
|
9
|
Oneindia.com Sites
|
22,233
|
4,649
|
19,315
|
479
|
233
|
245
|
|
10
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Amarujala.com
|
21,685
|
1,269
|
21,062
|
317
|
45
|
272
|
|
11
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ABP News Network
|
21,259
|
1,711
|
20,072
|
344
|
47
|
296
|
|
12
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Patrika Group
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20,476
|
893
|
19,937
|
166
|
7
|
158
|
|
13
|
News 18
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19,416
|
4,980
|
16,168
|
326
|
67
|
259
|
|
14
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Firstpost.com
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11,598
|
3,754
|
8,862
|
127
|
58
|
69
|
|
15
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The Economic Times
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11,251
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4,087
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8,334
|
457
|
222
|
235
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Demographic profile of news/information visitors/viewers from desktop computers and mobile devices in India
In April 2017, 92 per cent of the 25-34 age group in India visited/viewed news/information digital content, the highest reach among other age groups, compared to 76 per cent for persons aged 45 and above.
Males spent more time on news/information digital content, contributing to 79 per cent of total minutes for the category, with 85 per cent of that time accessed via mobile devices. The 15-24 demographic spent most time on news/information content, representing 40 per cent of total minutes for the category, with males consuming 80 per cent of the total minutes and females at 20 per cent.
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Demographic profile of news/information visitors/viewers from desktop computers and mobile devices in India
April 2017
Total India – Age 6+ on Desktop and Age 18+ on Mobile
Source: comScore MMX Multi-Platform
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|
Target Audience Group/Target Audience
|
% Reach
|
Total Minutes (MM)
|
|
Total Digital Population
|
Desktop
|
Mobile
|
Total Digital Population
|
Desktop
|
Mobile
|
|
News/Information: Total Audience
|
84.0
|
60.0
|
91.5
|
17,130
|
2,932
|
14,198
|
|
Persons – Age
|
|
Persons: 6-14
|
28.2
|
28.2
|
|
46
|
46
|
|
|
Persons: 15-24
|
88.9
|
66.3
|
91.8
|
6,859
|
834
|
6,025
|
|
Persons: 25-34
|
91.5
|
66.4
|
93.3
|
5,532
|
834
|
4,699
|
|
Persons: 35-44
|
80.9
|
65.3
|
89.1
|
2,293
|
584
|
1,709
|
|
Persons: 45+
|
75.5
|
63.6
|
88.9
|
2,399
|
634
|
1,765
|
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Males – Age
|
|
All Males
|
89.3
|
65.9
|
92.1
|
13,517
|
2,047
|
11,471
|
|
Males: 6-14
|
30.0
|
30.0
|
|
17
|
17
|
|
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Males: 15-24
|
94.5
|
67.6
|
94.9
|
5,515
|
587
|
4,928
|
|
Males: 25-34
|
94.2
|
68.7
|
93.1
|
4,790
|
664
|
4,126
|
|
Males: 35-44
|
78.6
|
67.5
|
85.4
|
1,629
|
399
|
1,230
|
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Males: 45+
|
77.7
|
67.6
|
88.7
|
1,566
|
380
|
1,186
|
|
Females – Age
|
|
All Females
|
73.8
|
53.2
|
90.1
|
3,613
|
885
|
2,727
|
|
Females: 6-14
|
27.7
|
27.7
|
|
29
|
29
|
|
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Females: 15-24
|
76.6
|
64.3
|
84.6
|
1,344
|
247
|
1,097
|
|
Females: 25-34
|
83.6
|
61.3
|
94.1
|
742
|
170
|
572
|
|
Females: 35-44
|
84.8
|
62.1
|
95.8
|
664
|
186
|
478
|
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Females: 45+
|
72.9
|
60.2
|
89.2
|
833
|
254
|
579
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