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Colors Infinity launches digital campaign ‘Pitch Please’

The channel has partnered with Ketto to support six entrepreneurs achieve their business goals

Colors Infinity is launching a digital campaign, ‘Pitch Please’, to provide six entrepreneurs a platform to help them reach their business goals. The channel has partnered with the crowd-funding platform Ketto, to support six passionate entrepreneurs and raise funds for their start-up initiatives. This has been inspired by Shark Tank and the growing start-up movement in India. Being telecast exclusively in India on Colors Infinity, Shark Tank is widely considered as an inspiration and guide for aspiring start-up businesses across the globe.

In a bid to push the envelope further, Colors Infinity has created a series of videos with the selected entrepreneurs that will be published across the digital network of the channel, enabling them to garner financial support and visibility for their unique business ventures.

Sabrina Dsouza, Head of Marketing, English Entertainment, Viacom18 said, “Since inception, Colors Infinity has continually been involved in innovative yet meaningful initiatives. The Pitch Please initiative will create a unique platform for six aspiring and zealous businesses to reach their goals, and we’re proud to be associated with Ketto to help these entrepreneurs in their mission.”

The six businesses shortlisted for this unique fundraising initiative ranges a wide variety of products including Spartan Nutrition - a comprehensive line of powders, bars, tablets, capsules and ready to drink products; CandySkin - an Indian E-commerce lingerie brand; Indie By Mahersoft - 3D printing machine; UrbnFeet - a shoe that won’t get wet, dirty and look good; RayBaby - to provide a baby monitor and Ambee - a small, light-weight wearable.

Varun Seth, Founder, Ketto, shared, “Ketto was born out of a belief to enable visionaries achieve their goals and create a change. This association with Colors Infinity is a step in that direction, and our combined efforts aims at enabling six entrepreneurs reach their goals, and eventually inspire many more businesses.”

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