Channel on landing page equal to dual LCN, says TRAI

In a letter to its members, the News Broadcasters Association (NBA) has informed them that the Telecom Regulatory Authority of India (TRAI) has clarified that running a live channel on a landing page/ landing station will be considered as dual logical channel numbers (LCNs). This clarification was given to the representatives of NBA recently.

Refusing to divulge any further detail, SK Gupta, Principal Advisor, TRAI, said, “Our regulation clearly states that a channel should be present at one location on the EPG. We do not recognise landing channel and non-landing channel as a separate entity. We only recognise that no channel should be present on more than one LCNs. If a channel is running on one location in its specified genre and the same live feed is running on the landing channel, it will mean that the channel is running on two LCNs. In this case, TRAI will investigate and take action.”

The matter came up within TRAI when multiple complaints were received about two rival English news channels using landing pages across various platforms. Another source at the authority informed Best Media Info on condition of anonymity that letters had been sent by TRAI to these channels, asking on which distribution networks the channels are running on landing stations.

“Generally, if TRAI asks for some clarification/ explanation, the channels have to give the genuine picture. Otherwise there is always a fear of getting the channel suspended for a few hours/ days or there is a threat to channel licence too,” said the source.

On May 31, TRAI had issued a press note, which mandated that the cable operators should strictly carry one channel within one genre and that running it on two locations will attract action from TRAI.

Info@BestMediaInfo.com