Cannes Lions 2017: Taproot Dentsu secures only Indian shortlist in Titanium

With the shortlists announced for final two categories, Titanium and Integrated, Taproot Dentsu has secured the only and first shortlist from India for Titanium Lions. The agency’s ‘Adidas Odds’ campaign made the cut to be one of the 21 shortlists from 217 entries received from across the globe.

Last year, there were 5 Titanium Lions awarded.

The Titanium Lions celebrate game-changers. Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

The Titanium Lions Trophies will be presented during the Film, Titanium and Integrated Lions Awards Ceremony, which will take place on the evening of Saturday 24 June in the Lumiere Theatre of the Palais des Festivals.

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