Cannes Lions 2017: India wins 7 Lions in Creative Effectiveness, Radio, and Film Craft

Cannes Lions International Festival of Creativity’s day seven ended with a gala award party. Winners in the Film Craft, Digital Craft, Radio and Creativeness categories were announced. India’s only shortlists campaign for Film Craft won a Bronze. There were two Gold and two Silver medals in the Creative Effectiveness category and two Bronze in the Radio category. With this, Indian tally now stands at 39 Lions including 9 Gold, 16 Silver and 13 Bronze which is the highest ever medals won at Cannes Lions.

The only shortlist from India in the Film Craft category: Nike’s ‘Da Da Ding’ campaign from Wieden+Kennedy won a bronze Lion for the use of original music. There were 2,490 entries in Film Craft from across the world and 103 Lions were awarded: 17 Gold, 33 Silver and 52 Bronze.

The Film Craft Grand Prix went to ‘The Blaze - Territory’ by Iconoclast, Culver City for musician The Blaze. The Jury President Robert Galluzzo, Founder/Executive Producer, FINCH, Australia, said, “The work was more than an award-winner, it’s a gift to the festival audience. It’s a stunning example of what vulnerability and poetry can look like on screen. The casting is stunning, the cinematography is stunning, the editing is superb – it’s a piece of film that has an ambiguous yet important narrative that you can watch over and over again.”

Creative Effectiveness is the only global award to recognise the link between award-winning creativity and business results. Indian campaign for creative effectiveness emerged as highly successful as four of the five shortlisted entries turned winners. From 172 entries received worldwide, 21 Lions were awarded in Creative Effective: five Gold, seven Silver and eight Bronze.

India has four winners in the Creative Effectiveness category. BBDO India has got a gold Lion for the campaign ‘Ariel Share The Load: A Social Movement to Remove the Cultural Stain of Gender’ for P&G India’s Ariel Matic for long-term effectiveness. They have also won a silver for ‘Dad#ShareTheLoad’ campaign for P&G India’s Ariel Matic in creative effectiveness. Another gold Lion winner in the category is Leo Burnett for ‘Bajaj V- The Nation’s Bike campaign for Bajaj Auto in the Creative Marketing effectiveness category. Ogilvy & Mather won  silver Lion for the campaign ‘Beauty Tips By Reshma’ for Make Love Not Scars in Creative Effectiveness for Good category.  

The Grand Prix in the Creative Effectiveness category went to ‘Van Gogh’s Bedrooms: Let Yourself In’ by Leo Burnett Chicago for the Art Institute of Chicago. The Jury President, Jonathan Mildenhall, Chief Marketing Officer of Airbnb, stated, “The best Creative Effectiveness work impacts audiences, business, culture and the creative community at large. The Grand Prix winning work used creativity to breathe new life into an organisation, introducing it to a younger, broader audience and creating a huge global conversation.

India fetched two bronze in the Radio category with McCann Worldwide winning one for Dermaclinix Hair Transplant Clinic’s ‘Dermaclinix- The Scientist’ campaign in Healthcare & Pharmacy and Ogilvy & Mather winning another one for RNW Media’s ‘#NotMusicToMyEars’ for Charities and Non-Profit sub-category. 1,483 entries in Radio were received from across the globe and 63 Lions were awarded that include seven Gold, 22 Silver and 33 Bronze.

The Radio Grand Prix went to three executions for KFC by Ogilvy & Mather Johannesburg: ‘Repeat the Punchline,' 'Long Red Thin Shape,' 'No One Cheerses. Jury President Mario D'Andrea, President and Chief Creative Officer, Dentsu, Brazil, described the work as, “A very traditional brand with a very traditional way of doing copywriting, funny, moving and expertly crafted."

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