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Cannes Lions 2017: India secures 19 shortlists in Design, Product Design, Media and Entertainment

Leo Burnett has three and Ogilvy & Mather has two shortlists in the design category. There are four shortlists each in the Product Design and Media. Only Mindshare could make it to the Entertainment Lions shortlists, while there were none for the Entertainment Lion for Music shortlists

Cannes Lions International Festival of Creativity has announced shortlists for the Entertainment Lions, Entertainment for Music, Design, Media and Product Design on its fourth day. India has a total of 19 shortlists in the various category shortlists announced today. There are ten shortlists for the Design category. Product Design and Media have four shortlists each from India while there is only one shortlist in the Entertainment category. No agency could make it to the Entertainment Lion for Music shortlists.

In the design category, Leo Burnett leads the category with three shortlists for the campaign ‘Roads that Honk’ for HP Lubricants. Ogilvy & Mather has two shortlists: One for the campaign ‘Savlon Healthy Hands Chalk Sticks’ campaign for ITC’s Savlon and the other for ‘100 Pipers Guitar Series’ for Pernod Ricard India. McCann Worldgroup India has one shortlist for the campaign ‘World for All’ for World For All (Animal Care and Adoption). TBWA\India has one shortlist ‘Pet Friendly Bar-Beagle’ for Zoobar. Rediffusion Y&R has one shortlist for Nakshatra Welfare Society’s campaign ‘Bhagwan Bharose-At God’s Mercy’. Taproot India has one shortlist for Adidas’ ‘Adidas Odds’ campaign. Famous Innovation’s campaign ‘The Proposal Box That Can Get You A Yes’ for Tata’s Caratlane has also made it to the category shortlists.

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For Product Design Lions, McCann Worldgroup’s ‘Immunity Charm’ campaign has been shortlisted in Solution and Social Impact sub-categories. Ogilvy’s Savlon Healthy Hands Chalk Sticks also secured one shortlist each in Solution and Social Impact sub-categories.

In the media category, India has four shortlists. McCann Worldgroup India Mumbai secured two shortlists the campaign ‘Afghan Immunity Charm’ for Ministry of Public Health, Islamic Republic of Afghanistan and ‘PayTM Sweet Change’ for PayTM. Another shortlist in the category is Mindshare for the campaign ‘Nayi Soch: New Thinking’ for Star Plus. BBDO India’s campaign ‘#ReleaseThePressure’ for Mirinda is another shortlist in the category.

In the Entertainment category, Mindshare again has a shortlist for the campaign ‘Dove Change The Rhyme’ campaign for Hindustan Unilever Dove.

Category

Title

Client

Product

Entrant Company

Entertainment Lions

Innovation in Branded Content

Dove Change The Rhyme

Hindustan Unilever Ltd.

Dove

Mindshare Mumbai

Design Lions

Posters

World For All

World For All ( Animal Care And Adoptions )

World For All ( Animal Care And Adoptions )

McCann Worldgroup India Mumbai

Posters

Pet Friendly Bar - Beagle

Zoobar

Restaurant & Bar

TBWA\India Mumbai

Promotional Item Design

Bhagwan Bharose - At God's Mercy

Nakshatra Welfare Society

Protective Tattoos

Rediffusion Y&R Mumbai

Promotional Item Design

Savlon Healthy Hands Chalk Sticks

IIC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Promotional Item Design

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India Mumbai

Digital Installations & Events

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India Mumbai

Non-commercial Exhibitions & Experiences

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India Mumbai

Special Editions & Promotional Packaging

Adidas Odds

Adidas

Adidas Shoe

Taproot Dentsu Mumbai

Special Editions & Promotional Packaging

The Proposal Box That'll Get You A Yes

Caratlane - A Tata Product

Caratlane's Special Edition Engagement Rings

Famous Innovations Mumbai

Illustration: Poster

100 Pipers Guitar Series

Pernod Ricard India Pvt. Ltd.

100 Pipers

Ogilvy & Mather India Gurgaon

Media

Food & Drinks

#Releasethepressure (Packaging)

Pepsico

Mirinda

BBDO India Gurgaon

Financial Products & Services

Paytm Sweet Change

Paytm

Paytm Wallet

McCann Worldgroup India Mumbai

Use of Ambient Media: Small Scale

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

McCann Worldgroup India Mumbai

Excellence in Media Planning

Nayi Soch: New Thinking

Star India Pvt. Ltd

Star Plus

Mindshare Mumbai

Product Design

Solution

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Solution

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

McCann Worldgroup India Mumbai

Social Impact

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

McCann Worldgroup India Mumbai

Social Impact

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

                 

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