Day five of the Cannes Lions International Festival of Creativity ended in a red carpet awards show to honour the winners of the Entertainment Lions, Entertainment Lions for Music, Design, Media and Product Design Lions.
McCann Worldgroup India dominated the Indian winnersâ chart by winning three out of eight Lions in Design, Product Design and Media categories. Ogilvy & Mather Mumbai won two metals while Taproot Dentsu, Leo Burnett and Famous Innovations bagged a Lion each.
The Design Lions recognise visual craftsmanship, demonstrating how design defines a brand or communicates its key messages. There were four winning campaigns including 2 Silver and 2 Bronze from India in this category from 10 shortlisted entries from four different agencies - Ogilvy & Mather Mumbai, Taproot Dentsu, Leo Burnett and Famous Innovations.
Ogilvy won Silver Lion in âPromotional Item Designâ sub-category for âSavlon Healthy Hands Chalk Sticksâ campaign done for ITC Savlon. Taproot Dentsuâs Adidas Odds was the second Silver winner of the category and made the cut in the sub-category âSpecial Editions & Promotional Packagingâ.
Leo Burnett India won a Bronze Lion in âPromotional Item Designâ sub-category for âRoads That Honkâ campaign done for HP Lubricants. The other Bronze Lion went to Famous Innovations in âSpecial Editions & Promotional Packagingâ sub-category. The agency won the medal for âThe Proposal Box That'll Get You A Yesâ conceptualised for Caratlane - A Tata Product.
From a total of 2780 entries received for Design Lions, 112 Lions were awarded: 20 Gold, 33 Silver and 58 Bronze, and a first Grand Prix for Thailand went to âThe Unusual Football Fieldâ by AP Thailand, Bangkok / CJ Worx, Bangkok for AP (Thailand) Public Company Limited. Jury President Sandra Planeta, Founder & Creative Director, Planeta Design, Sweden said âItâs clever, smart, simple, purposeful and useful design. And the best part is that Iâd love to try it myself.â
There were two medals for India in the Product Design category recognising creativity that fuses form and function. âAfgan Immunity Charmâ campaign by McCann Worldgroup India Mumbai and McCann Health Delhi won a Silver Lion. Ogilvy Mumbai won a Bronze Lion for âSavlon Healthy Hands Chalk Sticksâ campaign done for ITC Savlon.
The Product Design jurors, led by Ruth Berktold, Owner, YES architecture, Germany, selected âPayphone Bankâ by Grey Colombia, BogotĂĄ for TigoUNE for the Grand Prix. A purposeful, useful and ultimately world-changing work, it transformed the interface of a payphone into micro savings accounts to support Colombian communities. From 435 entries received in Product Design, 22 Lions were awarded including the Grand Prix - 4 Gold, 6 Silver and 11 Bronze.
In Media category that celebrates the context of creativity, enhanced and amplified by a game-changing channel strategy, McCann Worldgroup India won two Bronze Lions for âAfgan Immunity Charmâ and âPayTM Sweet Changeâ campaigns.
From 2949 entries for Media Lions from across the globe, 95 Lions were awarded - 9 Gold, 28 Silver and 57 Bronze - and âInnovating Savingâ by R/GA, New York for jet.com took the Grand Prix. President Mike Cooper, Worldwide Chief Executive Officer, PHD, led the jury who chose the work by a then start-up retailer for its highly sustainable communication strategy. Driven by price and consumer data, it utilised social media and search insight to produce the commercial results of big brands.
Elated on the wins, Prasoon Joshi, Chairman McCann Asia Pacific & CEO and Chief Creative Officer McCann India, said, âI am really happy that our work âImmunity Charmâ has connected across categories with juries. Our entire team at McCann Worldgroup India is extremely delighted.â
âPaytm is a brand we helped built over the years and it's a great partnership. Our work on Paytm has already resonated with the consumers here in India and a Cannes Lion will add another dimension to the brand's success. I must acknowledge the efforts of Kapil Batra and his team including Gaurav Sharma, Rohit Devgun, Gaurav Verma and Utsav Khare with terrific support from Prateek Bharadwaj. I must also thank our client Vijay Shekhar the founder of Paytm who always has faith in our work,â added Joshi.
Sir Lucian Grainge, Chairman & Chief Executive Officer of Universal Music Group (UMG), was honoured as this yearâs Cannes Lions Media Person of the Year. The award recognises an individual who has shaped the future of creative communications and stands as an influential figure in todayâs media landscape.
Media Network of the Year was also announced: 1st place went to OMD Worldwide; 2nd place to Mediacom; and 3rd to Starcom.