triggerbridge, the un-agency, has been appointed as the marketing and customer connect transformation consultant of Vikatan Group.
Speaking about the appointment, B Srinivasan, Managing Director, Vikatan Group said, “With magazines having 90 years of heritage, our foray into the digital space, our TV and film production and the events and activation space, we are a diverse media group that has a unique capacity to deliver audiences across platforms at scale. Since most of these are best kept secrets from the marketing community at large, we realised we needed to embark on certain internal and external initiatives to ensure our teams are better equipped and our clients see us in the right light. In triggerbridge, we found the right partners to embark on this journey of change with. We wish them the very best.”
Commenting on the assignment, S Yesudas, Managing Director and Co-founder, triggerbridge, the un-agency, said, “We are thankful to Srini (B Srinivasan) and his team for this partnership. The work has already begun and as one team, people at both ends are extremely excited about the potential ahead. Our ambition is to have the Vikatan group known as ‘The gateway to TN’. Let our work speak the rest. I congratulate media owners like Srini who are constantly evolving and are on an exploratory path. I wish the Vikatan group all success.”
Ananda Vikatan has a rich heritage of over 90 years. The group took a significant step towards delivering its content in digital, social and app platforms and has been following the freemium model since 2005. The digital player has a footprint across FB, YouTube, apps and desktop/ mobile of over 6 million monthly unique and over 10 million followers.
For over a decade, the group has delivered consistent value in the events and innovations domain too, from ground activations with print/digital and TV connect to full blown televised events. It just telecast its annual film awards on Sun TV.
The group’s venture Vikatan Televistas has produced serials for Sun TV channel with popular daily soaps Kolangal, Thendral, Thirumathi Selvam, Deivamagal, Azhagi and Priyamanaval. The film production venture of the group, Vikatan Talkies, delivered a hit comedy Siva Manasula Sakthi, its maiden venture.
In addition to the main publication the group also has special interest magazines such as Junior Vikatan, Chutti Vikatan, Aval Vikatan, Naanayam Vikatan, Sakthi Vikatan, Motor Vikatan, Pasumai Vikatan, Doctor Vikatan, Aval Manamagal, Aval Kitchen and the annual, the Vikatan Deepavali Malar.
triggerbridge the un-agency helps brand owners engage in consumer conversations to create multi-sensorial impressions in their minds, in micro as well as macro groups of humans, through content, data, design and technology interventions, aligning the brand purpose with their purpose.