The 14th edition of PromaxBDA India was held at Taj Santacruz, Mumbai, with two days of activities such as boot camps, workshops, conference and the much-awaited PromaxBDA Awards.
PromaxBDA 2017 unveiled the Muse and ISIS awards across 54 categories at a gala ceremony. The top awards were bagged by Star India, Viacom18, Sony Pictures Network India and Zee Entertainment covering a large spectrum of celebrated campaigns.
Sapangeet Rajwant, VP of Marketing, Viacom18 opened the conference with a special note on the work that PromaxBDA India has been doing to inspire the ‘creative talent and marketing brain’.
Reemah Sakaan, Director of Marketing, ITV, enlightened the delegates on her session – Bravery in Branding. Rob Middleton (Astro) presented World Gold, the top global works presented across all regions and Richard Holman (Holman + Hunt) took everyone on an entertaining journey of great works.
Commenting on the show, Rajika Mittra, Country Head (India), PromaxBDA, said, “It was such a delight to see the audiences embrace new ideas and submit exceptional creative and design work at the Awards. Introduction of new categories, specialised workshops at Boot Camps and a fantastic show of international and local speakers at The Masterclass further enhanced the success of the event. It’s extremely encouraging to see the community growing and being inspired – that's what we stand for.”
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Sapangeet Rajwant
Sapangeet Rajwant, VP of Marketing, Viacom18 inaugurated the Masterclass sessions and said, "Viacom18 is glad to be associated with PromaxBDA India for many years now. This alliance has helped us in bringing together a huge spectrum of the broadcast industry on one common platform. PromaxBDA has proved to be a landmark event, which has highlighted new trends and created opportunities along with recognising achievements of industry players."
PromaxBDA leads the international conversation about the role that marketing plays in the monetisation of media. The association represents more than 10,000 companies and individuals at every major media organisation, marketing agency, research company, strategic and creative vendor, and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.
Drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is an international organisation uniting the individuals who are in the driver’s seat of the media marketing industry.
Award winners 2017
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TROPHY
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PLACE
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CAT NO.
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CATEGORY
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ENTRY TITLE
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COMPANY
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MUSE
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GOLD
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IND01
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BEST IMAGE PROMO
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NAYI SOCH HURDLE FILM
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STAR INDIA - STAR PLUS
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MUSE
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SILVER
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IND01
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BEST IMAGE PROMO
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ENGLISH ENTERTAINMENT CHANNEL HD SHOOT
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BENNETT COLEMAN & CO. LTD
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MUSE
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GOLD
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IND02
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BEST IMAGE CAMPAIGN (IN-HOUSE)
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STATION IMAGE CAMPAIGN
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FLOWERS
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MUSE
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SILVER
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IND02
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BEST IMAGE CAMPAIGN (IN-HOUSE)
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WEB 2 APP CAMPAIGN
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HOTSTAR
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MUSE
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GOLD
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IND03
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BEST IMAGE CAMPAIGN (OUT-OF-HOUSE)
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HD DABBA CAMPAIGN
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STAR INDIA
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MUSE
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SILVER
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IND03
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BEST IMAGE CAMPAIGN (OUT-OF-HOUSE)
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YAAD RAHEGA
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SONY PICTURES NETWORKS INDIA - MAX 2
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MUSE
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GOLD
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IND04
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BEST PUBLIC SERVICE ANNOUNCEMENT
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SAVDHAAN INDIA ANTHEM
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STAR INDIA
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MUSE
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SILVER
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IND04
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BEST PUBLIC SERVICE ANNOUNCEMENT
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MHRD SWACHH VIDYALAYA (CLEAN TOILETS)
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VIACOM18 MEDIA - MTV
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ISIS
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IND05
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BEST ON-AIR BRANDING DESIGN (IN-HOUSE)
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- CATEGORY NOT JUDGED - NO AWARDS GIVEN -
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ISIS
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GOLD
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IND06
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BEST ON-AIR BRANDING DESIGN (OUT-OF-HOUSE)
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LE PLEX CHANNEL BRANDING
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SONY PICTURES NETWORKS INDIA - LE PLEX
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ISIS
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SILVER
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IND06
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BEST ON-AIR BRANDING DESIGN (OUT-OF-HOUSE)
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POGO REFRESH 2016
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TURNER INTERNATIONAL INDIA
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MUSE
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IND07
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BEST ONLINE / VOD SERVICE PROMO
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- CATEGORY NOT JUDGED - NO AWARDS GIVEN -
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MUSE
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GOLD
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IND08
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BEST HOLIDAY / SEASONAL PROMO
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COMING HOME CHRISTMAS ZSTUDIO
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ZEE ENTERTAINMENT ENTERPRISES - ZEE
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STUDIO
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MUSE
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SILVER
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IND08
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BEST HOLIDAY / SEASONAL PROMO
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MTV CHRISTMAS PROMO
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VIACOM18 MEDIA - MTV
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MUSE
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GOLD
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IND09
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BEST SPECIAL EVENT PROMO
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UEFA EURO 2016 - TIME TO SWITCH
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SONY PICTURES NETWORKS INDIA
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MUSE
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SILVER
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IND09
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BEST SPECIAL EVENT PROMO
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CHAPLIN
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SONY PICTURES NETWORKS INDIA - LE PLEX
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MUSE
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GOLD
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IND10
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BEST DRAMA PROMO
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DEXTER
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SONY PICTURES NETWORKS INDIA - AXN
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MUSE
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SILVER
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IND10
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BEST DRAMA PROMO
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BREAKING BAD
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SONY PICTURES NETWORKS INDIA - AXN
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MUSE
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GOLD
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IND11
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BEST DRAMA CAMPAIGN
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RAKHI BANDHAN LAUNCH CAMPAIGN - STAR JALSHA
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STAR INDIA
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MUSE
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SILVER
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IND11
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BEST DRAMA CAMPAIGN
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DEXTER CAMPAIGN
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SONY PICTURES NETWORKS INDIA - AXN
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MUSE
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GOLD
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IND12
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BEST MOVIE PROMO
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DEADPOOL ON HOTSTAR
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HOTSTAR
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MUSE
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SILVER
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IND12
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BEST MOVIE PROMO
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DIRECTOR'S CUT - COEN BROTHERS 12
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BENNETT COLEMAN & CO. LTD
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MUSE
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GOLD
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IND13
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BEST ENTERTAINMENT / COMEDY PROMO
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SABSE BADA KALALAR - SHARMAJI / VERMAJI PROMO
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SONY PICTURES NETWORKS INDIA - SET
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MUSE
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SILVER
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IND13
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BEST ENTERTAINMENT / COMEDY PROMO
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COMMUNITY - TROY & ABED
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VIACOM18 MEDIA - COMEDY CENTRAL INDIA
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MUSE
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GOLD
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IND14
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BEST REALITY PROMO
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VOICE HINDU PROMO
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ZEE ENTERTAINMENT ENTERPRISES ( & TV )
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MUSE
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SILVER
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IND14
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BEST REALITY PROMO
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INDIAN IDOL LAUNCH PROMO
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SONY PICTURES NETWORKS INDIA - SET
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MUSE
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GOLD
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IND15
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BEST SPORTS PROMO
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WIMBLEDON - RUFUS
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STAR INDIA
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MUSE
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SILVER
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IND15
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BEST SPORTS PROMO
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LALIGA - IT'S NOT FOOTBALL IT'S WAR
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SONY PICTURES NETWORKS INDIA
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MUSE
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GOLD
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IND16
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BEST NEWS / CURRENT AFFAIRS PROMO
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NDTV YOU ARE WHAT YOU WATCH CELL ANIMATION
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NDTV LTD
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MUSE
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SILVER
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IND16
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BEST NEWS / CURRENT AFFAIRS PROMO
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NDTV YOU ARE WHAT YOU WATCH
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NDTV LTD
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MUSE
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GOLD
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IND17
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BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT
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INDIA'S FRONTIER RAILWAYS
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DISCOVERY COMMUNICATIONS INDIA
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PROMO
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MUSE
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SILVER
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IND17
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BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT
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HOUSE HUNTERS
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DISCOVERY COMMUNICATIONS INDIA
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PROMO
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MUSE
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GOLD
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IND18
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BEST CHILDREN'S PROMO
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SUPER DANCER FOOTSTEPS
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SONY PICTURES NETWORKS INDIA - SET
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MUSE
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SILVER
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IND18
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BEST CHILDREN'S PROMO
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SABSE BADA KALAKAAR - PUTTHA KHOLO
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SONY PICTURES NETWORKS INDIA - SET
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MUSE
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GOLD
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IND19
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BEST LIFESTYLE PROMO
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BIKINI DESTINATIONS
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NGC NETWORK (INDIA)
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MUSE
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SILVER
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IND19
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BEST LIFESTYLE PROMO
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GREAT ESCAPE WITH KALKI
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NGC NETWORK (INDIA)
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MUSE
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GOLD
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IND20
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BEST PROMO NOT USING PROGRAMME FOOTAGE (IN-
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DARK HOURS
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NGC NETWORK (INDIA)
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HOUSE)
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MUSE
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SILVER
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IND20
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BEST PROMO NOT USING PROGRAMME FOOTAGE (IN-
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DIRECTOR'S CUT - COEN BROTHERS 20
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BENNETT COLEMAN & CO. LTD
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HOUSE)
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