Sony Mix, the Hindi music and entertainment channel from Sony Pictures Networks India, has unveiled its brand new look, including a new logo, marking six years of operations in India. The new look was rolled out on May 1.
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Neeraj Vyas
Neeraj Vyas, senior EVP and business head, Hindi music cluster and Hindi movies cluster, Sony Pictures Networks India, said, “Over the last six years, Sony Mix has been one of the leaders in India’s music and entertainment industry. Through its pioneering informative and mood-based programming, the music channel has set itself up as a destination dedicated to music in India. Our refreshed look retains the brand colours that represent ‘Sapt Sur’, with a contemporary touch to stay attuned to the present times. The fresh packaging aims to bring in more fluidity and minimalism to enhance our viewer’s visual experience.”
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