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Now a T-shirt that also gives you a massage

The Massage Tee from Monte Carlo is an innovation conceptualised by JWT Delhi. It will help wearers evade the risk of getting massages from untrained people, all the while serving as a perfect massage tool

Are you one of those people who avoid massage parlours because of the not-so-good-name attached to them? Are you worried who you will encounter at the massage table and whether you will be able to walk out of the place on your own two feet? Well, here might be a solution to all that anxiety.

JWT Delhi has conceptualised a wearable technological innovation called The Massage Tee. Based on the science of reflexology, the new product by Monte Carlo pinpoints the exact places needed to be massaged to give the wearer relief from pain and fatigue. By colour-coding the different pressure points, The Massage Tee endeavours to leave no room for mistakes and make expert masseur of everybody.

Mayank Jain

Speaking about the innovative t-shirt, Mayank Jain, General Manager, Marketing, Monte Carlo, said, “At Monte Carlo, we have always believed in fashion with a purpose. The Massage Tee is a perfect reflection of our belief. It is a benchmark – a perfect example of looking good and feeling good.”

Amit Shankar

Commenting on the inception of the idea, Amit Shankar, Senior VP and ECD, JWT Delhi, said, “AT JWT, we believe in devising meaningful creative solutions for our clients. The Massage Tee is a good example of this -- An idea that enables growth.”


Client: Monte Carlo

Agency: JWT Delhi

Chief Creative Officer: Senthil Kumar

Sr Vice-President and Executive Business Director: Sridhar Iyer

National Creative Director: Sambit Mohanty

Executive Creative Director: Amit Shankar

Sr Creative Director: Ankur Kalita

Creative Director and Art Director: Divyesh Kansagara

Copywriter: Swati Tyagi

Account Manager: Naman Joshi

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