A digital project by Miami Ad School in Mumbai and New York was awarded a prestigious ADC Gold Cube at the global ADC 96th Annual Awards gala in New York.
The schools won the ADC Gold Cube in Digital for “TimeOut - Skip the Bully” on behalf of YouTube in the Interactive, Innovation, Single category.
There was one other ADC winner from India: Commonwealth//McCann India, New Dehli, partnering with MRM//McCann Singapore, won a Merit for “Lost in the Rain (Drive with Care)” for GM Chevrolet in Design, Environmental, Wayfinding Systems/Signage, Single.
Top global winners on the night included McCann New York with eight ADC Gold Cubes and a coveted ADC Black Cube for best in discipline, Digital, all for " target="_blank">“The Field Trip to Mars” on behalf Lockheed Martin; Dentsu, Tokyo, with 24 ADC Cubes overall (two Gold, seven Silver and 15 Bronze); Leo Burnett Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for “Van Gogh BnB” on behalf of Art Institute of Chicago; and BBDO Dusseldorf with two ADC Gold and five Silver Cubes for “Pepsi Light - Iconic Moments” for Pepsi Deutschland GmbH.
This year’s top honors, based upon cumulative ADC awards won across all categories, went to:
Agency of the Year — McCann New York
Network of the Year — McCann Worldgroup
Digital Agency of the Year — McCann New York
Design Team of the Year — Dentsu, Tokyo
Production Company of the Year — Framestore, New York
School of the Year — School of Visual Arts, New York
Client of the Year — Lockheed Martin
Debbie Millman served as host for the ADC 96th Annual Awards gala. Named “one of the most influential designers working today” by Graphic Design USA, Millman is also a writer, educator, artist, brand consultant and host of the popular Design Matters podcast.
This marks the first year the ADC Annual Awards is part of The One Club for Creativity, the leading global non-profit creative organization formed by last fall’s merger of ADC and The One Club. ADC Cubes are awarded based upon excellence in craft, design and innovation.
“It’s always an inspiring night when the industry comes together to celebrate and elevate the world’s best creative work at the ADC Annual Awards,” said Michael O’Rourke, ADC executive director. “ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts. It’s an honor for us to continue that legacy under The One Club for Creativity and salute all of this year’s winners for work that truly represents the best in global craft, design and innovation.”
Winning professional work was awarded at the ADC 96th Annual Awards Gala on May 8, 2017 at Artbeam, New York, with ADC student winners presented at the Young Ones Festival & ADC Student Awards Ceremony on May 9, 2017, at West Edge NYC.
ADC 96th Annual Awards is part of The One Club for Creativity’s Creative Week in New York, taking place May 8-12, 2017. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Festival and inspiring sessions with some of the biggest names in the industry at the Creative Summit.
TOCC serves as the umbrella organization for The One Show, ADC Annual Awards, Young Guns, Creative Week, One Screen, Hall of Fame and nearly a dozen successful global programs that fall under four key pillars: education, inclusion and diversity, professional development and gender equality.
“No other global creative organization gives back to the advertising and design industries with this level of comprehensive educational and development programming,” said Kevin Swanepoel, CEO, The One Club. “ADC Annual Awards and The One Show celebrate creative excellence on a global level, as well as generate revenue that is funneled right back into the industry to fund this important programming."
The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honours the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
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