MediaCom has won the media mandate for the luxury goods online portal, Luxehues.com. Luxehues operates in the luxury e-tail space and is an online portal showcasing premium international labels as well as Indian designer brands.
Luxehues is part of the Luxury Hues Group. The group companies include Quintessentially Lifestyle Services India, which is a part of Quintessentially UK. Luxehues.com is strongly backed by Reliance Capital.
Amit Datta, Joint Managing Director, Luxehues.com, said, âWe are delighted to have selected Mediacom as our media partner. Luxehues.com aims to be the most preferred online shopping destination for international lifestyle brands across a range of categories and we believe that Mediacomâs expertise is a key enabler in this journey.â
Debraj Tripathy, Managing Director, MediaCom South Asia, added, âWe are delighted to partner with Luxehues. Our team is excited with this opportunity and I am confident we will add huge value in building Luxehuesâs business and brand.â
Sushanto Biswas, General Manager, MediaCom, said, âReaching out to the Luxury Shoppers has its unique challenges where we have to constantly balance reach with exclusivity. Our experience on other luxury brands will help us meet these challenges. We look forward to partnering with Luxehues to meet their business objectives.â
The account will be managed and supervised from the Mediacom Gurgaon office.